Case Studies
-
Acquisition | CRO | Creative | Strategy
KidStrong
Creative Optimization for Conversion
KidStrong needed to refine their paid media efforts to increase conversion and lower lead costs. MAVAN led creative and CRO initiatives that drove meaningful improvements across performance.
32%
Increase in form conversion through signup flow optimizations
35%
Improvement in blended CPL
37%
Improvement in paid CPL
-
Acquisition | CRO | Lifecycle
CrossFit
Event Launch
CrossFit, a fitness brand with millions of members worldwide, sought help increasing registrations for attendance of an annual competition. MAVAN was brought in just 60 days prior of the CrossFit games to create and execute a marketing plan with the express goal of increasing event registrations.
125%
Acquisition Goal
20%
Increase in CPA Efficiency
>3.0
Improved LTV:CAC
-
CRO | SEO | Acquisition | Lifecycle
Outgo
App Signups
Outgo, a fintech provider offering an all-in-one banking platform for freight carriers, sought a partner to help increase acquisitions to their newly-launched app. With a seemingly complex solution to the complicated problem of banking catered to trucking carriers, OutGo needed a creative approach that simplified their story and encouraged registration.
21%
Increase in conversion
30%
Email open rate + 58% CTR
300%
Reduction CPL
-
Lifecycle | CRO | Acquisition
Particle
Go-to Market Plan
Particle, an innovative art company in the crypto space, seeked a go-to market strategy and execution partner to help launch the company’s new product in the NFT space. Particle faced a challenge: an overheated nonfungible token (NFT) market and a complex offering, requiring an approach that appealed to both crypto and art enthusiasts. With no internal marketing resources at the company, MAVAN had just 60 days to assemble a team of NFT experts and execute the launch. In addition to the timeframe, the project also required organic growth with viral upside and a focus on earned media.
15M
Sold out offering within 90 days
200K+
Waitlist signups
100%
Organic (unassisted by paid)
-
CRO | SEO | Strategy
Lionsgate / Pantaya
Event Launch
Pantaya, a premier destination for Spanish-language movies and series, was experiencing increasing competition in a competitive market. In order to compete, the company sought to improve its cost per acquisition of customers. Pantaya sought a partner that could help them assess their conversion funnel and identify opportunities to improve subscriptions for their programming.
5%
Increase in subscriptions
10%
10% reduction in churn
-
Strategy | Acquisition | CRO
8fig
Lead Flow
8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.
65%
Decrease in CPL
4x
Increase in paid channels
20%
Increase in conversion experimentation
-
CRO | SEO
Zig Zag
Breakthrough Campaign
Zig Zag, a leading manufacturer and distributor of rolling papers and smoking accessories, was losing organic traffic to third party distributors that were ranking higher on search results for Zig Zag’s most popular products. The company sought help strategizing and executing a plan to rank for non-branded and branded keywords that would drastically increase their organic inbound traffic and increase revenue. In addition to that we also ran A/B testing on their most popular landing pages to increase conversion rate for this new organic traffic.
22%
Increase in revenue
30%
Increase in newsletter signups
47%
Increase in organic traffic
-
Strategy | CRO
Jack Mason
Increase Conversion
Our goal is to find friction points on your website that may be preventing large gains in conversion. Utilizing data to create an AB test is the best way to find the winning version of your website. Jack Mason is a brand of watches and fashion accessories.
21%
Increase in conversions
23%
Attributed Revenue
30%
Add to Carts
-
Strategy | CRO
EvolvH
Customer Personalization
We focused on how do we communicate the value of EvolvH to a customer base that shows extremely strong retention and repeat purchases. EvolvH are pioneers in clean hair care; since 2009 (before Clean Beauty was even a term) they’ve delivered biology-driven, science-based, high-performance products using natural and organic ingredients—for transformative visible results in all hair types.
16%
Conversions
14%
Attributed Revenue
-
CRO | SEO
Mixology
Increase Conversion
Mixology, a family-owned, boutique chain for premiere women’s clothing, rapidly expanded their digital footprint during the pandemic. With an uptick in traffic to their digital storefront, the company sought a partner to help them improve sale’s conversion rates of their online visits.
21%
Increase in total revenue
22%
Increase in conversion rate
-
SEO | CRO | Strategy
NUX
Brand Awareness
Nux, a direct-to-consumer retailer of CBD products, sought help improving the organic search discovery of its website. They were a relatively new website with 0 keywords or search terms ranking in the top 3 except for their brand name. Despite having many quality blog articles and a well-designed website, the company did not rank in the top 5 SERP results for targeted keywords. Additionally, the company sought help optimizing conversions for high traffic landing pages.
20%
Improved overall conversion rates
30%
Increase in site traffic
300%
Increase in traffic to enhanced product pages
