If anything, the pandemic accelerated the changes to the workplace that were already in motion. There was already a push for more flexibility in where and how people worked, spending a day or two working from home was becoming more commonplace, and establishing a clearer boundary between the workday and downtime was already picking up steam. On the latest episode of Growth@Scale, organizational strategist Katie Jackson spoke with Matt Widdoes about the changes we’ve seen in the workplace in the last few years. 

Katie argues that as the dynamics of the workplace continue to evolve, it is in a company’s best interest to listen to their employees and take their experiences and concerns into account when making important decisions that could have positive or negative impact on headcount and workplace culture. 

Employees Setting More Boundaries 

The pandemic, as devastating as it was, acted as a mirror for many. Reflecting upon their lifestyles and professional commitments, employees emerged with heightened self-awareness. This has led to an increasing number of workers vocalizing their need for flexible schedules and the ability to work remotely. They’re setting clear boundaries that prioritize well-being and work-life balance.

Sometimes, it’s impossible to put the genie back in the bottle. As the workforce has grown accustomed to a new work-life balance, companies need to be empathetic to how their employees choose to spend their time, both on and off the job. 

As we tiptoe back to physical workspaces, it’s imperative to redefine boundaries. This involves balancing intense work hours with much-needed social interactions, ensuring the office remains a space of productivity and camaraderie.

Navigating the Hybrid Work Labyrinth 

Merging the best of in-office and remote work is not without challenges. While flexibility is essential, it’s equally important to ensure hybrid work models are equitable. This requires innovative strategies, ensuring all employees, regardless of their work location, feel included and valued.

Not every job can be done from home, and not every job needs to be bookended by a tedious commute to and from the office. However a company decides to settle into a new normal, balancing the concerns of employees and what arrangement is most productive is critical for preserving a company’s culture and limiting any potential for resentment. By approaching challenges with empathy and involving workers in ideating solutions, companies can cultivate a collaborative and inclusive environment.

Unlimited PTO – A Double-Edged Sword

While unlimited paid time off might sound like a dream, it demands organizational maturity. The emphasis should lean more towards preventing burnout and ensuring mental well-being rather than the logistics of PTO.

This might be a matter of sending periodic reminders to employees to book time off, setting limits on how many employees can be “out-of-office” at a given time, or collectively deciding to close down for a company-wide break, usually around a holiday. However the arrangement manifests, companies are better served when their employees know that not only can they take time off, the should.

The Four-Day Work Week 

This idea is more than just a trend. It’s a testament to expanding horizons and being open to significant departures from the status quo. Every couple weeks, we see a new study that shows a four-day work week may even increase productivity.  By experimenting with a reduced work week, companies can challenge traditional norms and discover that it’s possible for employee satisfaction, work-life balance, and increased productivity to peacefully coexist.  

While we’ve all become accustomed to playfully letting a co-worker know they’re on mute, as we shift into this new future of work, it’s important for employees’ concerns not to fall on deaf ears. We’ve all had a taste of the freedom and flexibility that is possible without sacrificing productivity, so it’s critical to respect those established truths while driving organizational goals forward.

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.


Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]


Related Content

  • Infographic answering "What should I get out of a B2B SaaS growth audit?" with a 3x3 grid of nine outcomes: one consolidated view of your business across paid, lifecycle, data, product, UX, and finance; numbers reconciled across teams often for the first time; quick wins you can execute inside the first two weeks; a clear answer on where paid spend is leaking and if it should be paused; the highest-leverage tracking gaps identified and given solutions; a prioritized 90-day roadmap ranked by impact and effort; every fix assigned to an owner; initiatives sequenced into 0-30, 31-60, and 61-90 day buckets; and a standalone document you can execute with an embedded team or in-house. Branded by MAVAN, with red line-art data visualizations in the background showing growth charts, funnels, and analytics dashboards.

    What Happens in the First 30 Days of a B2B SaaS Growth Audit?

    The first 30 days of a MAVAN growth audit delivers three things. First, a single, consolidated view of your business — data, paid, lifecycle, product, and finance — written down in one place and reconciled across teams, often for the first time. Second, the quick wins your team can execute in week two without waiting: pausing the paid waste, fixing the highest-leverage tracking gap, and getting the silos in one room. Third, a prioritized 90-day roadmap, with action items scored and assigned, that sequences exactly what to do first, second, and third — with or without us.

    Read More
  • Bar chart infographic comparing B2B SaaS sales timelines across three customer segments: SMB closes in days with 1-2 decision makers and a credit card purchase, mid-market closes in months with a small committee requiring budget approval, and enterprise takes a year or more with 5-11 stakeholders, legal review, and procurement. The dramatic size difference between the bars illustrates one of the most expensive go-to-market mistakes in B2B SaaS: using a single GTM motion across three fundamentally different buyer segments.

    1 GTM Motion Is The Biggest Mistake B2B SaaS Companies Make

    One go-to-market motion cannot serve SMB, mid-market, and enterprise at once — their decision timelines, buying committees, and budget scrutiny are fundamentally different. Run product-led growth for SMB, sales-assist for mid-market, and account-based marketing for enterprise as three coordinated motions inside one company.

    Read More
  • Featured image for MAVAN article. Title on image asks "What 3 Growth Disciplines Does B2B SaaS Need to Adopt from Mobile Gaming?" featuring Sam McLellan, VP of Growth at MAVAN, alongside an upward growth chart with three highlighted disciplines: full-funnel attribution from first ad touch to closed deal, breaking CAC down by ICP and platform, and tiered bidding that treats high-LTV accounts differently.

    What Can B2B SaaS Learn About CAC, Attribution, And The First Growth Hire (From Mobile Gaming)?

    Mobile gaming teams have operated with granular attribution, segmented CAC, and whale-tier bidding for over a decade. B2B SaaS companies adopting the same three disciplines see clearer unit economics, faster optimization, and fewer wasted first growth hires.

    Read More