# Mavan: Let's Get Growing

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## Pages
- [Growth, UA, And Marketing Jobs](https://www.mavan.com/careers/)
- [AI Perspective](https://www.mavan.com/ai-perspective/)
- [Referral](https://www.mavan.com/referral/)
- [Home](https://www.mavan.com/home-v2/)
- [Home Page v2 Sept 2026](https://www.mavan.com/)

## Posts
- [Who Is The Best Growth Partner For PE Portfolio Companies?](https://www.mavan.com/who-is-the-best-growth-partner-for-private-equity-portfolio-companies/): The best growth partner for a private equity portfolio company behaves like an operating partner you deploy, not an agency you brief\. It reads the whole growth system before it spends, owns a revenue number alongside management, and leaves the capability behind so the sponsor can redeploy it\.
- [Who Does Growth \& GTM Due Diligence for PE Deals?](https://www.mavan.com/who-does-growth-gtm-due-diligence-for-pe-deals/): Four kinds of provider run growth and go\-to\-market due diligence for private equity deals\. Strategy consultancies test the market\. Specialist commercial diligence firms audit the pipeline\. Go\-to\-market boutiques rebuild the sales motion\. And growth operating partners examine the full revenue engine from inside the business, then stay to operate it after close\.
- [How Can Private Equity Funds Repeat Growth Across Portfolio Companies?](https://www.mavan.com/how-can-vc-and-pe-funds-repeat-growth-across-portfolio-companies/): Growth becomes repeatable across a VC or PE portfolio when the fund installs one operating system instead of referring each company to a different specialist\. The system has three parts: a single source of truth every team trusts, a board\-ready scoreboard of ten to twelve metrics, and an embedded pod that diagnoses the real constraint in ninety days before anyone spends more\.
- [What Do PE Funds Want From a Portfolio Growth Partner? Repeatability\!](https://www.mavan.com/what-do-funds-want-from-a-portfolio-growth-partner-repeatability/): What funds actually want from a portfolio growth partner is repeatability — a portable growth operating system that produces comparable results across very different portfolio companies\. Repeatability shows up as a single source of truth, a board\-grade scoreboard, a 90\-day sprint, and a clean handoff, so each win compounds across the portfolio instead of staying at one company\.
- [How Do You Avoid A Growth Agency That Falls Short?](https://www.mavan.com/why-agencies-fall-short-choosing-right-marketing-partner/): To avoid a growth agency that falls short, hire for accountability instead of activity\. Require a partner that owns one business number, runs a diagnostic before it pitches a plan, works inside your tools with one point of contact, and hands the playbook back\. Screen out vanity metrics, disappearing senior operators, and reporting you can't reconcile with finance\.

## Elements
- [Blog Layout](https://www.mavan.com/?kadence_element=blog-dynamic-feature-img)
- [Case Studies Layout](https://www.mavan.com/?kadence_element=case-studies-full)
- [Single Blog Layout](https://www.mavan.com/?kadence_element=blog-single-temp-design)
- [Related Blog](https://www.mavan.com/?kadence_element=related-case-study-2)
- [Press Design](https://www.mavan.com/?kadence_element=related-case-study-2-2)

## Growth@Scale Episodes
- [Don’t just make buttons… Design for performance \| Lawrence Valenti, CCO and Managing Partner at Scalio](https://www.mavan.com/growth-episode/ep-025-dont-just-make-buttonsdesign-for-performance/): Lawrence Valenti is the Chief Creative Officer and Managing Partner at Scalio, a product design and development agency, as well as an acting advisor for firms in gaming, ad tech, and growth\. He has managed teams with King, GSN Games, and Apple\.
- [Putting the ‘U’ in ‘UGC’ \| Aaron Peever \- Creative Director, MAVAN](https://www.mavan.com/growth-episode/ep-022-putting-the-u-in-ugc-aaron-peever-creative-director-mavan/): Aaron Peever is an award\-winning copywriter and Creative Director who has worked on national campaigns for brands like Mastercard, Wendy’s, Scotiabank, and Kia\. Aaron’s background in comedy writing and performance gives him a unique ability to effectively channel a brand’s voice and personality, blending humor with insightful advertising strategies\. \<br\>
- [Know your boundaries and focus \| Jason Parmar \- Ad Monetization Expert](https://www.mavan.com/growth-episode/ep-023-knowing-your-boundaries-helps-you-focus-sustainable-growth-and-ad-monetization-with-jason-parmar/): Jason Parmar is an ad revenue expert with over ten years of experience in ad monetization\. He’s spent time with massive companies like Microsoft, King, Activision/Blizzard, and Oath, where he honed his skills in digital advertising and revenue growth\.\<br\>
- [Raise a glass to innovative user acquisition strategies – Andrew Allison – CEO of Libation Labs](https://www.mavan.com/growth-episode/ep-024-raise-a-glass-to-innovative-user-acquisition-strategies-strategies-for-startup-success-with-andrew-allison/): Andrew Allison is the CEO of Libation Labs, a company focusing on user acquisition within the wine industry through their app called Cuvée\. His background is a blend of wine heritage and a robust startup and digital advertising career\. \<br\>
- [Episode 21 – A logo doesn’t equal a brand – Kyle Shields – Creative Director, MAVAN](https://www.mavan.com/growth-episode/ep-021-the-future-of-creativity-insights-from-mavan-creative-director-kyle-shields/): Kyle Shields is an award\-winning art director, designer, and creative director who has found success in branding, advertising, and growth marketing\. After spending a decade spearheading successful ad campaigns for brands like Wendy’s and MasterCard, Kyle now lends his innovative expertise as Creative Director at MAVAN\.\<br\>

## Case Studies
- [Customer\.io Case Study: 200\+ Scalable Email Templates](https://www.mavan.com/case_studies/customer-io/): Customer\.io, an automated messaging platform, needed help with the functionality of the email templates\. The company discovered customers who built complex designed templates experienced performance and scalability issues\. Customer\.io sought a partner that could help them identify the problems within their HTML structure and rebuild the template’s foundation to support mass production of templates, integrating dynamic content and flexible coding\.
- [NUX Case Study: 200% Product Revenue Growth](https://www.mavan.com/case_studies/nux/): Nux, a direct\-to\-consumer retailer of CBD products, sought help improving the organic search discovery of its website\. They were a relatively new website with 0 keywords or search terms ranking in the top 3 except for their brand name\. Despite having many quality blog articles and a well\-designed website, the company did not rank in the top 5 SERP results for targeted keywords\. Additionally, the company sought help optimizing conversions for high traffic landing pages\.


- [V\-Flat Case Study: 25% Higher Conversions With UGC](https://www.mavan.com/case_studies/v-flat/): Our goal is to use data and what assets you already have available to create optimizations on your website\. V\-Flat World is a brand of photography products for creators\.


- [Mixology Case Study: 21% Revenue Growth Through CRO](https://www.mavan.com/case_studies/mixology/): Mixology, a family\-owned, boutique chain for premiere women's clothing, rapidly expanded their digital footprint during the pandemic\. With an uptick in traffic to their digital storefront, the company sought a partner to help them improve sale’s conversion rates of their online visits\.


- [EvolvH Case Study: 16% Higher Conversions](https://www.mavan.com/case_studies/evolvh/): We focused on how do we communicate the value of EvolvH to a customer base that shows extremely strong retention and repeat purchases\. EvolvH are pioneers in clean hair care; since 2009 \(before Clean Beauty was even a term\) they’ve delivered biology\-driven, science\-based, high\-performance products using natural and organic ingredients—for transformative visible results in all hair types\.



## Press
- [Executive Q\&A with Matt Widdoes](https://www.mavan.com/press/executive-qa-with-matt-widdoes/): Mavan recently announced they’ve helped over 25 clients achieve major growth goals over the last two years, and have unveiled plans to launch Mavan Studio, an in\-house venture studio that will focus on building world\-changing start\-ups\.
- [The Future Is Fractional: How Remote Work Opened Doors For Decentralized Talent](https://www.mavan.com/press/the-future-is-fractional-how-remote-work-opened-doors-for-decentralized-talent-3/): Well before the pandemic and the Great Resignation, people were working remotely in various capacities around the globe\. From journalists and engineers to account managers and corporate sales reps, several professions had already embraced emerging technologies to break away from the traditional office model and expand what it means to work effectively\. Then, the lockdowns and sudden social distancing caused by the pandemic accelerated the adoption of remote work to nearly every field almost overnight, and now, two years later, “working from home” is almost as common as working on\-premise\.
- [Executive Q\&A with Matt Widdoes](https://www.mavan.com/press/the-future-is-fractional-how-remote-work-opened-doors-for-decentralized-talent/): Mavan recently announced they’ve helped over 25 clients achieve major growth goals over the last two years, and have unveiled plans to launch Mavan Studio, an in\-house venture studio that will focus on building world\-changing start\-ups\.
- [Data Driven Creative, Learning Growth Marketing From Music, Effectiveness of B2C vs B2B Sales](https://www.mavan.com/press/data-driven-creative-learning-growth-marketing-from-music-effectiveness-of-b2c-vs-b2b-sales/): Matt Widdoes is the CEO of Mavan, and has 15\+ years of experience working in growth marketing, user acquisition, and business development in the technology and entertainment industries, leading teams in companies such as Red Bull, Zynga, and King\.
- [How to Build a Sustainable Growth Team](https://www.mavan.com/press/how-to-build-a-sustainable-growth-team/): For 15\+ years, I’ve been in the business of building and scaling startups\. From nimble ventures to those that have since become some of Silicon Valley’s most notable unicorns, I’ve had a front\-row seat to some of the biggest challenges these startups and enterprise companies face at every stage of the journey — and that multilayered experience has revealed the singular internal campaign that can make or break your business: growth\.

## Advisor
- [David Diaz](https://www.mavan.com/advisor/david-diaz/)
- [Kyle Shields](https://www.mavan.com/advisor/kyle-shields/)
- [Brett Fischler](https://www.mavan.com/advisor/brett-fischler/)
- [Kfir Raiby](https://www.mavan.com/advisor/kfir-raiby/)
- [Bryan Kelley](https://www.mavan.com/advisor/bryan-kelley/)

## Team
- [Ellyn Stanton](https://www.mavan.com/team/ellyn-stanton/): Ellyn is the Chief of Staff at MAVAN where she's focused on ensuring the operations of the agency are running smoothly\.
- [Sam McLellan](https://www.mavan.com/team/sam-mclellan/): Sam has spent the past decade building and scaling growth engines across gaming and tech: launching games globally, managing eight/nine figure budgets, and leading teams that turn acquisition into scaling revenue\. He lives at the intersection of product, marketing, and monetization, whether that's optimizing funnels to hit sub\-$10 CPI with fast payback windows, building LiveOps systems that 5x conversion rates, or just figuring out how to keep users coming back each day\. He's wired to move fast, test constantly, and build systems that don't just bring in users but turn them into long\-term customers and promoters of the brand\.
- [Dan Barnes](https://www.mavan.com/team/dan-barnes/): With over a decade of experience in business strategy and marketing, Dan currently leads MAVAN as President, driving innovation and client success\. With several years of experience in gaming, Dan previously led and advised companies such as Naturalmotion, Zynga, and Machine Zone\.
- [Matt Widdoes](https://www.mavan.com/team/matt-widdoes/): Widdoes has built and led teams at various start\-ups across the valley as well as iconic brands including RedBull, Intuit, Zynga, and King\. He has deep experience across Operations, Marketing and Business Development\. He’s worked cross\-functionally to drive growth at massive enterprises and has been responsible for roughly $1B in media spend and billions of dollars in revenue\. He is also an active angel investor and start\-up advisor with a rich network of top talent across Silicon Valley and beyond\.

## 360 Analysis
- [CrossFit](https://www.mavan.com/360_analysis/crossfit/): Initially looking to boost acquisition, we identified growth opportunities in lifecycle and Conversion Rate Optimization that shattered established targets\.
- [Deel](https://www.mavan.com/360_analysis/deel/): We made some Conversion Rate Optimization recommendations as well as a competitive analysis of brand positioning and ad creative for Deel\. 
- [Duolingo](https://www.mavan.com/360_analysis/duolingo/): We gave the language learning app a competitive analysis of app store listings, Conversion Rate Optimization, and brand positioning\.
- [Huckberry](https://www.mavan.com/360_analysis/huckberry/): We compared Huckberry’s website and product pages to those of their competitors and gave a full analysis of Conversion Rate Optimization  and ad creative strategies\.
- [Hipcamp](https://www.mavan.com/360_analysis/hipcamp/): We took a look at Hipcamp’s landing page, ad creative, and Conversion Rate Optimization tactics and compared them to their competitors\. 

## Testimonials
- [Luke Harries, Head of Growth, Eleven Labs](https://www.mavan.com/testimonials/luke-harries-head-of-growth-eleven-labs/): “Within months, MAVAN scaled our Search spend to a high six\-figure monthly budget, maintaining efficiency consistently for nearly a year\. After we had proven the channel with MAVAN, we were able to confidently transition the program to our in\-house team\.”
- [Dionatan Korb, Growth Lead, Fireflies](https://www.mavan.com/testimonials/dionatan-korb-growth-lead-fireflies/): "Working with MAVAN gave us access to deep expertise in growth\. They helped us identify which markets to target, how to optimize customer value, and where to efficiently find scale\. This partnership directly led to better campaign performance while scaling our growth significantly\."
- [Angus Kirby, Director of Marketing, Titan](https://www.mavan.com/testimonials/angus-kirby-director-of-marketing-titan/): “MAVAN was like having a top\-tier growth team on demand\. As a team of one, I could tap into the right experts for whatever problem I was tackling\. Their model—specialists led by a single point of contact—made the work seamless and high\-quality\. And unlike a lot of agencies where strategy just lives in a deck, MAVAN actually executed\.”
- [Quin Garcia, Founder, Autotech Ventures](https://www.mavan.com/testimonials/quin-garcia-founder-autotech-ventures/): "MAVAN was instrumental in getting our venture ready for launch\. They worked fast and kept us in the loop every step of the way\. In just 90 days, the team at MAVAN validated, built, and launched our product into market\."
- [Erin Clift, CMO, KidStrong](https://www.mavan.com/testimonials/erin-clift-cmo-kidstrong/): "It truly felt like MAVAN was a part of our in\-house team\. They were collaborative, responsive, and dialed in to our goals\. MAVAN quickly drove results that cut our customer acquisition costs by 60%\."

## GS Logos
- [38tera](https://www.mavan.com/?gs-logo-slider=38tera)
- [repairwise](https://www.mavan.com/?gs-logo-slider=repairwise)
- [franki](https://www.mavan.com/?gs-logo-slider=franki)
- [square](https://www.mavan.com/?gs-logo-slider=square)
- [818Taquila](https://www.mavan.com/?gs-logo-slider=818taquila)

## Categories
- [Podcast](https://www.mavan.com/category/podcast/)
- [Transcripts](https://www.mavan.com/category/transcripts/)
- [Growth](https://www.mavan.com/category/growth/)
- [Strategy](https://www.mavan.com/category/strategy/)
- [Acquisition](https://www.mavan.com/category/acquisition/)

## Tags
- [Growth](https://www.mavan.com/tag/growth/)
- [Strategy](https://www.mavan.com/tag/strategy/)
- [Creative](https://www.mavan.com/tag/creative/)
- [User Acquisition](https://www.mavan.com/tag/user-acquisition/)
- [Marketing](https://www.mavan.com/tag/marketing/)

## Optional
- [Sitemap index](https://www.mavan.com/sitemap_index.xml)