# Mavan: Let's Get Growing

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## Pages
- [Case Studies](https://www.mavan.com/my-case-studies/)
- [360 Roadmap](https://www.mavan.com/360-roadmap/)
- [Privacy Policy](https://www.mavan.com/privacy-policy/)
- [360 Blueprint](https://www.mavan.com/360-blueprint/)
- [360 Qualify](https://www.mavan.com/360-qualify/)

## Posts
- [How Do You Avoid Hiring A Bad First Growth Hire?](https://www.mavan.com/how-do-you-avoid-hiring-a-bad-first-growth-hire/)
- [ROAS vs Total Profit: How Long Should Your Payback Window Be?](https://www.mavan.com/roas-vs-total-profit-how-long-should-your-payback-window-be/): Your payback window is a business decision you control, not a fixed rule handed down to you\. The teams that pull ahead scale spend toward maximum total profit across the full customer lifetime, accepting a lower return on ad spend at higher volume when the math clears more profit overall\. They earn that room with predictive lifetime\-value models, backtested cohorts, and incrementality tests — then bring the board a quantified tradeoff instead of a request for faith\. Done with discipline and a fallback ready, a longer window is a retractable investment in profit you have already proven exists\.
- [What Scales Series A Startups Best: Growth Pods or Fractional CMOs?](https://www.mavan.com/what-scales-series-a-startups-best-growth-pod-fractional-cmo/): A fractional CMO gives a Series A startup senior marketing strategy on a part\-time basis\. A growth pod adds the cross\-functional team that ships it\. The right choice depends on whether your real bottleneck is direction or delivery\.
- [Why Do Users Ignore Your UX Flow? \(Tip: Find Their Desire Paths\)](https://www.mavan.com/why-do-users-ignore-your-ux-flow-tip-find-their-desire-paths/): Users ignore the flow you built because they're taking a shorter or more intuitive path to what they're looking for — what designers call a desire path\. You find these paths by watching real behavior: funnel drop\-off, session replays, and the workarounds that users invent\. Then you rebuild the flow around what they already do\.
- [How Do You Use AI For Winning Ads In Creative Development?](https://www.mavan.com/how-do-you-use-ai-for-winning-ads-in-creative-development/): AI's biggest near\-term payoff in growth is creative\. Use it to generate more concepts and rebuild what already works — then rely on human taste, audience truth, and disciplined testing to decide which creative ships and scales\.

## Elements
- [Blog Layout](https://www.mavan.com/?kadence_element=blog-dynamic-feature-img)
- [Case Studies Layout](https://www.mavan.com/?kadence_element=case-studies-full)
- [Single Blog Layout](https://www.mavan.com/?kadence_element=blog-single-temp-design)
- [Related Blog](https://www.mavan.com/?kadence_element=related-case-study-2)
- [Press Design](https://www.mavan.com/?kadence_element=related-case-study-2-2)

## Growth@Scale Episodes
- [Don’t just make buttons… Design for performance \| Lawrence Valenti, CCO and Managing Partner at Scalio](https://www.mavan.com/growth-episode/ep-025-dont-just-make-buttonsdesign-for-performance/): Lawrence Valenti is the Chief Creative Officer and Managing Partner at Scalio, a product design and development agency, as well as an acting advisor for firms in gaming, ad tech, and growth\. He has managed teams with King, GSN Games, and Apple\.
- [Putting the ‘U’ in ‘UGC’ \| Aaron Peever \- Creative Director, MAVAN](https://www.mavan.com/growth-episode/ep-022-putting-the-u-in-ugc-aaron-peever-creative-director-mavan/): Aaron Peever is an award\-winning copywriter and Creative Director who has worked on national campaigns for brands like Mastercard, Wendy’s, Scotiabank, and Kia\. Aaron’s background in comedy writing and performance gives him a unique ability to effectively channel a brand’s voice and personality, blending humor with insightful advertising strategies\. \<br\>
- [Know your boundaries and focus \| Jason Parmar \- Ad Monetization Expert](https://www.mavan.com/growth-episode/ep-023-knowing-your-boundaries-helps-you-focus-sustainable-growth-and-ad-monetization-with-jason-parmar/): Jason Parmar is an ad revenue expert with over ten years of experience in ad monetization\. He’s spent time with massive companies like Microsoft, King, Activision/Blizzard, and Oath, where he honed his skills in digital advertising and revenue growth\.\<br\>
- [Raise a glass to innovative user acquisition strategies – Andrew Allison – CEO of Libation Labs](https://www.mavan.com/growth-episode/ep-024-raise-a-glass-to-innovative-user-acquisition-strategies-strategies-for-startup-success-with-andrew-allison/): Andrew Allison is the CEO of Libation Labs, a company focusing on user acquisition within the wine industry through their app called Cuvée\. His background is a blend of wine heritage and a robust startup and digital advertising career\. \<br\>
- [Episode 21 – A logo doesn’t equal a brand – Kyle Shields – Creative Director, MAVAN](https://www.mavan.com/growth-episode/ep-021-the-future-of-creativity-insights-from-mavan-creative-director-kyle-shields/): Kyle Shields is an award\-winning art director, designer, and creative director who has found success in branding, advertising, and growth marketing\. After spending a decade spearheading successful ad campaigns for brands like Wendy’s and MasterCard, Kyle now lends his innovative expertise as Creative Director at MAVAN\.\<br\>

## Case Studies
- [WineKey](https://www.mavan.com/case_studies/winekey/): WineKey, founded by Master Sommelier Ian Cauble, needed a visual and verbal identity that reflected the sophistication of wine culture and tech innovation\. MAVAN brought that vision to life\.
- [8fig](https://www.mavan.com/case_studies/8fig/): 8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow\. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders\. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities\.


- [V\-flat](https://www.mavan.com/case_studies/v-flat/): Our goal is to use data and what assets you already have available to create optimizations on your website\. V\-Flat World is a brand of photography products for creators\.


- [Arcadia](https://www.mavan.com/case_studies/arcadia/): The clean and tech energy industry is growing at a rapid pace\. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential\. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into\.


- [NUX](https://www.mavan.com/case_studies/nux/): Nux, a direct\-to\-consumer retailer of CBD products, sought help improving the organic search discovery of its website\. They were a relatively new website with 0 keywords or search terms ranking in the top 3 except for their brand name\. Despite having many quality blog articles and a well\-designed website, the company did not rank in the top 5 SERP results for targeted keywords\. Additionally, the company sought help optimizing conversions for high traffic landing pages\.



## Press
- [Executive Q\&A with Matt Widdoes](https://www.mavan.com/press/executive-qa-with-matt-widdoes/): Mavan recently announced they’ve helped over 25 clients achieve major growth goals over the last two years, and have unveiled plans to launch Mavan Studio, an in\-house venture studio that will focus on building world\-changing start\-ups\.
- [The Future Is Fractional: How Remote Work Opened Doors For Decentralized Talent](https://www.mavan.com/press/the-future-is-fractional-how-remote-work-opened-doors-for-decentralized-talent-3/): Well before the pandemic and the Great Resignation, people were working remotely in various capacities around the globe\. From journalists and engineers to account managers and corporate sales reps, several professions had already embraced emerging technologies to break away from the traditional office model and expand what it means to work effectively\. Then, the lockdowns and sudden social distancing caused by the pandemic accelerated the adoption of remote work to nearly every field almost overnight, and now, two years later, “working from home” is almost as common as working on\-premise\.
- [Executive Q\&A with Matt Widdoes](https://www.mavan.com/press/the-future-is-fractional-how-remote-work-opened-doors-for-decentralized-talent/): Mavan recently announced they’ve helped over 25 clients achieve major growth goals over the last two years, and have unveiled plans to launch Mavan Studio, an in\-house venture studio that will focus on building world\-changing start\-ups\.
- [Data Driven Creative, Learning Growth Marketing From Music, Effectiveness of B2C vs B2B Sales](https://www.mavan.com/press/data-driven-creative-learning-growth-marketing-from-music-effectiveness-of-b2c-vs-b2b-sales/): Matt Widdoes is the CEO of Mavan, and has 15\+ years of experience working in growth marketing, user acquisition, and business development in the technology and entertainment industries, leading teams in companies such as Red Bull, Zynga, and King\.
- [How to Build a Sustainable Growth Team](https://www.mavan.com/press/how-to-build-a-sustainable-growth-team/): For 15\+ years, I’ve been in the business of building and scaling startups\. From nimble ventures to those that have since become some of Silicon Valley’s most notable unicorns, I’ve had a front\-row seat to some of the biggest challenges these startups and enterprise companies face at every stage of the journey — and that multilayered experience has revealed the singular internal campaign that can make or break your business: growth\.

## Advisor
- [David Diaz](https://www.mavan.com/advisor/david-diaz/)
- [Kyle Shields](https://www.mavan.com/advisor/kyle-shields/)
- [Brett Fischler](https://www.mavan.com/advisor/brett-fischler/)
- [Kfir Raiby](https://www.mavan.com/advisor/kfir-raiby/)
- [Bryan Kelley](https://www.mavan.com/advisor/bryan-kelley/)

## Team
- [Ellyn Stanton](https://www.mavan.com/team/ellyn-stanton/): Ellyn is the Chief of Staff at MAVAN where she's focused on ensuring the operations of the agency are running smoothly\.
- [Sam McLellan](https://www.mavan.com/team/sam-mclellan/): Sam has spent the past decade building and scaling growth engines across gaming and tech: launching games globally, managing eight/nine figure budgets, and leading teams that turn acquisition into scaling revenue\. He lives at the intersection of product, marketing, and monetization, whether that's optimizing funnels to hit sub\-$10 CPI with fast payback windows, building LiveOps systems that 5x conversion rates, or just figuring out how to keep users coming back each day\. He's wired to move fast, test constantly, and build systems that don't just bring in users but turn them into long\-term customers and promoters of the brand\.
- [Dan Barnes](https://www.mavan.com/team/dan-barnes/): With over a decade of experience in business strategy and marketing, Dan currently leads MAVAN as President, driving innovation and client success\. With several years of experience in gaming, Dan previously led and advised companies such as Naturalmotion, Zynga, and Machine Zone\.
- [Matt Widdoes](https://www.mavan.com/team/matt-widdoes/): Widdoes has built and led teams at various start\-ups across the valley as well as iconic brands including RedBull, Intuit, Zynga, and King\. He has deep experience across Operations, Marketing and Business Development\. He’s worked cross\-functionally to drive growth at massive enterprises and has been responsible for roughly $1B in media spend and billions of dollars in revenue\. He is also an active angel investor and start\-up advisor with a rich network of top talent across Silicon Valley and beyond\.

## 360 Analysis
- [CrossFit](https://www.mavan.com/360_analysis/crossfit/): Initially looking to boost acquisition, we identified growth opportunities in lifecycle and Conversion Rate Optimization that shattered established targets\.
- [Deel](https://www.mavan.com/360_analysis/deel/): We made some Conversion Rate Optimization recommendations as well as a competitive analysis of brand positioning and ad creative for Deel\. 
- [Duolingo](https://www.mavan.com/360_analysis/duolingo/): We gave the language learning app a competitive analysis of app store listings, Conversion Rate Optimization, and brand positioning\.
- [Huckberry](https://www.mavan.com/360_analysis/huckberry/): We compared Huckberry’s website and product pages to those of their competitors and gave a full analysis of Conversion Rate Optimization  and ad creative strategies\.
- [Hipcamp](https://www.mavan.com/360_analysis/hipcamp/): We took a look at Hipcamp’s landing page, ad creative, and Conversion Rate Optimization tactics and compared them to their competitors\. 

## Testimonials
- [Luke Harries, Head of Growth, Eleven Labs](https://www.mavan.com/testimonials/luke-harries-head-of-growth-eleven-labs/): “Within months, MAVAN scaled our Search spend to a high six\-figure monthly budget, maintaining efficiency consistently for nearly a year\. After we had proven the channel with MAVAN, we were able to confidently transition the program to our in\-house team\.”
- [Dionatan Korb, Growth Lead, Fireflies](https://www.mavan.com/testimonials/dionatan-korb-growth-lead-fireflies/): "Working with MAVAN gave us access to deep expertise in growth\. They helped us identify which markets to target, how to optimize customer value, and where to efficiently find scale\. This partnership directly led to better campaign performance while scaling our growth significantly\."
- [Angus Kirby, Director of Marketing, Titan](https://www.mavan.com/testimonials/angus-kirby-director-of-marketing-titan/): “MAVAN was like having a top\-tier growth team on demand\. As a team of one, I could tap into the right experts for whatever problem I was tackling\. Their model—specialists led by a single point of contact—made the work seamless and high\-quality\. And unlike a lot of agencies where strategy just lives in a deck, MAVAN actually executed\.”
- [Quin Garcia, Founder, Autotech Ventures](https://www.mavan.com/testimonials/quin-garcia-founder-autotech-ventures/): "MAVAN was instrumental in getting our venture ready for launch\. They worked fast and kept us in the loop every step of the way\. In just 90 days, the team at MAVAN validated, built, and launched our product into market\."
- [Erin Clift, CMO, KidStrong](https://www.mavan.com/testimonials/erin-clift-cmo-kidstrong/): "It truly felt like MAVAN was a part of our in\-house team\. They were collaborative, responsive, and dialed in to our goals\. MAVAN quickly drove results that cut our customer acquisition costs by 60%\."

## GS Logos
- [38tera](https://www.mavan.com/?gs-logo-slider=38tera)
- [repairwise](https://www.mavan.com/?gs-logo-slider=repairwise)
- [franki](https://www.mavan.com/?gs-logo-slider=franki)
- [square](https://www.mavan.com/?gs-logo-slider=square)
- [818Taquila](https://www.mavan.com/?gs-logo-slider=818taquila)

## Categories
- [Podcast](https://www.mavan.com/category/podcast/)
- [Transcripts](https://www.mavan.com/category/transcripts/)
- [Growth](https://www.mavan.com/category/growth/)
- [Strategy](https://www.mavan.com/category/strategy/)
- [Acquisition](https://www.mavan.com/category/acquisition/)

## Tags
- [Growth](https://www.mavan.com/tag/growth/)
- [Strategy](https://www.mavan.com/tag/strategy/)
- [Creative](https://www.mavan.com/tag/creative/)
- [User Acquisition](https://www.mavan.com/tag/user-acquisition/)
- [Marketing](https://www.mavan.com/tag/marketing/)

## Optional
- [Sitemap index](https://www.mavan.com/sitemap_index.xml)