Author: Casey Rock

Growth | SEO

Website Conversion Is a Trust Problem: SEO, UX, Messaging Fixes Growth-Stage Teams Can Make in 90 Days
ByCasey Rock March 18, 2026March 19, 2026

TLDR — 10 Trust Fixes That Move Website Conversion The Friction You Can’t See Eight steps. That’s how many it took for a new user to go from landing on a consumer product’s website to actually using the thing they came for. MAVAN Growth Lead Matt Saunders worked on that funnel — and when he…

Read More Website Conversion Is a Trust Problem: SEO, UX, Messaging Fixes Growth-Stage Teams Can Make in 90 Days
Acquisition

Acquisition Architecture That Scales: A Practical Performance Marketing Framework for Venture-Backed Teams
ByCasey Rock March 11, 2026March 12, 2026

TLDR — 10 Growth Takeaways for Acquisition Architecture When Rising CAC Isn’t Just a Paid Media Problem It’s not uncommon for people to treat acquisition like a media problem. You might swap channels, raise bids, or cut creative. And since you’re taking action, it can feel like you’re accomplishing something. But as Sam McLellan, MAVAN’s…

Read More Acquisition Architecture That Scales: A Practical Performance Marketing Framework for Venture-Backed Teams

End of content

End of content