Growth Insights

  • Episode 8 – Merch Worth Having, Events Worth Going to – Jeremy Leal – Founder, Helen Agency & Uncle Terp

    In this episode of Growth@Scale, Jeremy Leal, experiential marketing expert, shares insights on applying innovative marketing tactics he learned at Red Bull to various industries. Discover the key to effective experiential marketing – creating memorable moments through one-on-one interactions.

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  • Your Company is Probably Underinvesting in Lifecycle Marketing

    Lifecycle marketing is essential for growth but often underinvested in, leading to lower customer acquisition, decreased engagement, increased churn rates, and missed upsell and cross-sell chances. Emphasizing lifecycle marketing enhances customer relationships, boosts brand loyalty, and sets a business up for long-term success through additional revenue and data.

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  • Episode 7 – Make Experiences Worth Measuring – Hillary Self, CEO – Higher Self Services

    Join experiential marketing expert Hillary Self on this week’s Growth@Scale podcast as she shares insights on world-record breaking hammock activations and the power of creating emotional connections with your audience through events and activations. Listen now to discover strategies that can transform your brand’s engagement.

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  • Make Experiences Worth Measuring

    Explore the untapped potential of experiential marketing as a powerful tool for forming emotional connections with your audience and transforming them into loyal brand advocates. Listen to experiential marketing expert Hillary Self’s insights on the Growth@Scale podcast and learn actionable strategies to measure success and create memorable brand experiences.

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  • For Growth Marketers, Black Friday Starts NOW!

    For digital marketers, summer’s end means it’s time to gear up for Black Friday. Get insights from MAVAN’s experts on effectively prepping for the holiday season, understanding the importance of early campaign planning, data analysis, and getting customers excited in advance.

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  • Growth@Scale – Episode 6 – Removing friction is half the battle – Dan Held

    Join Matt Widdoes and crypto thought leader Dan Held on the latest Growth@Scale episode as they delve into app store optimization. Gain insights from Dan’s experiences at Uber and uncover strategies to elevate your app’s ranking and maintain its position

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  • Removing friction is half the battle: Optimizing Your App Store Presence

    Learn how to tackle the challenges of app store visibility in this episode of Growth@Scale, where Matt Widdoes interviews Dan Held, a crypto thought leader and App Store Optimization pioneer. Get insights into optimizing your app’s presentation, keyword choices, conversion rates, and more to achieve scalable growth in the competitive app market.

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  • The Power of Obsession: How harnessing focus can energize your entire team

    Discover the underrated leadership nugget of organizational focus and obsession that has the potential to turbo charge your organization’s growth. Explore real-life examples and exercises to align your teams and unleash their full potential.

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  • Growth@Scale Podcast – Lea Dudum

    Explore the evolving roles of CFOs in startups as Lea Dudum, CFO at Elevation Advisory, shares insights on fostering organizational alignment and sustainable growth. Tune in to Growth@Scale for weekly episodes and gain valuable knowledge from industry experts.

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  • Growth@Scale – Not Just a Number Cruncher: How startups can leverage CFOs for more sustainable growth

    Discover the crucial role of CFOs in startups as they transform wild ambitions into feasible financial models and lead strategic decision-making. Tune in to Growth@Scale to gain valuable insights from Lea Dudum, CFO of Elevation Advisory, and host Matt Widdoes on the significance of CFOs in navigating the challenges of early-stage growth.

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  • Adapt or Perish: The New Reality of Performance Marketing

    Performance marketers are racing to adapt to the evolving landscape of paid advertising, making sense of targeting, optimization, and measurement changes. This article offers an in-depth look at the evolution of performance marketing, complete with crucial insights, real-world examples, and advice to help you keep pace with the changing dynamics.

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  • Growth@Scale Podcast Episode 4 – Jason Purdy -Go-to-Market Strategies

    Join Matt in this engaging Growth@Scale podcast episode as he delves into Go-to-market strategies and product life cycles with Square’s product lead, Jason Purdy. Learn about the significance of open and unbiased customer communication for achieving product excellence.

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  • Growth@Scale – Listening your way to market

    Discover the importance of actively engaging with your customers and incorporating their feedback into your go-to-market strategy. Embrace innovation while staying tuned into your customers’ evolving needs, and build a collaborative and communicative team for successful product scaling.

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  • Shifting Strategy for Fitter Business Growth

    How Reshaping the CrossFit Open Registration for a Remote Audience Fueled the Fitness Brand’s Comeback.

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  • Growth@Scale Podcast – The Changing Landscape of User Acquisition with Ed Lee

    Join Growth@Scale’s latest episode as Matt discusses user acquisition strategies with Ed Lee, an experienced growth expert from Digit. Gain insights into the significance of blending traditional marketing methods with innovative tactics for long-term and sustainable growth in an increasingly digital landscape.

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  • Growth@Scale – The Changing Landscape of User Acquisition

    Join Matt Widdoes and Ed Lee in the latest Growth@Scale episode as they delve into the ever-changing maze of user acquisition. Learn the significance of adapting marketing strategies to different audiences and how combining traditional marketing wisdom with contemporary approaches can result in successful user acquisition.

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  • Creativity, ethics, transparency, and facts in the world of ChatGPT

    AI isn’t the answer for creativity, research, & SEO. You need processes, ethics, transparency, and fact checking to use ChatGPT & AI content creators.

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  • Growth@Scale – Navigating Organizational Transformation

    Explore the essential elements of organizational transformation, including adapting priorities, fostering explicit company culture, value-driven performance evaluation, and leadership evolution in growing companies. Join Matt Widdoes and Katie Jackson in this enlightening episode of Growth@Scale, and gain actionable strategies for navigating the challenges of scaling and fostering success.

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  • Growth@Scale Podcast – Navigating Organizational Transformation with Katie Jackson

    Join Matt Widdoes in the latest episode of Growth@Scale as he engages in a thought-provoking conversation with organizational strategist Katie Jackson, exploring the best practices for successfully navigating organizational changes in the context of company growth and scalability. Learn valuable insights to help your business thrive.

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  • Batting 1.000: How to Hit Digital Advertising Home Runs

    To optimize your digital ad creative, target the right audience and make a strong impact in the first three seconds. Address user problems, leverage multiple value propositions, and continuously test, refresh, and iterate to build awareness and drive conversions.

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  • Growth@Scale – Finding the Right Marketers for Every Stage of Your Company’s Growth

    Discover the factors for building a scalable marketing team in Episode 1 of Growth@Scale. Learn why your first marketing hire should be a head of product marketing for early-stage companies, and how a growth hacker can amplify your company’s presence. Evolve your team with specialists to complement existing strengths and strike the right balance in leadership hiring for efficient growth.

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  • Introducing the Growth@Scale Podcast

    Discover Growth@Scale, the new podcast hosted by MAVAN CEO Matt Widdoes, delivering scalable growth insights directly to your ears. Tune in to engaging conversations with world-class experts, like CMO Aurelie Guerrieri, as they discuss strategies for building marketing teams, the importance of diverse expertise, and the optimal timing for hiring a CMO. Subscribe now and stay up-to-date with Growth@Scale for valuable growth knowledge.

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  • Grist for the Creative Mill: How Data Can Drive Your Creative Production to New Heights

    Finding creative concepts that perform well in campaigns is a long and often arduous task. Often it seems like there’s no end in sight, and failures come quickly and often. But remember, every large advertiser has built a robust creative engine, and this is how they run their business sustainably in a hyper-competitive marketplace where…

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  • Lighting Up Organic Traffic For An Iconic Rolling Paper Brand

    Zig-Zag is an iconic brand. The 140-year-old rolling paper company’s mascot – Le Zouave – has graced brick walls, billboards, album covers and even makes his home on many a body in tattoo form. There’s no denying Zig-Zag’s culture cache, they’re as indelible as those tattoos, and as indispensable in the world of self-rolled indulgences…

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  • Industry Expertise Shouldn’t Factor Into Hiring Marketing Talent

    “He has an incredible track record — but only B2C experience, not B2B.”  “Our marketing team would learn so much from her — but she’s never worked in our industry before.”  Sound familiar? These “but” statements are all too common when companies are looking for the right marketing leadership and can lead to passing on…

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  • Want to Put Your Paid Marketing to the Test? Turn It All Off

    A little reset goes a long way. Incrementality: the most fashionable word in the mobile app marketers lexicon for five years running. Incrementality is no longer an aspirational objective, it’s table stakes – and for good reason. In an ecosystem brimming with fraud and misattribution, mobile growth and performance marketing teams lean on incrementality testing…

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  • Personalized Advertising in a Post-User World

    You can’t track mobile users like you used to — at least not across the iOS advertising landscape. In the past, anyone could pay a premium for a clever algorithm to munch up users’ behavioral data and spit out the perfect bait and hook.

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  • Why Businesses Fail at Sustainable Growth & What to Do Instead

    Growing your business with a siloed ‘growth’ team won’t work. To create sustainable growth, every member and team of an entire company needs a growth mindset. Underlying this organizational need is a recognition that the customer does not experience your product via one internal team or marketing tactic at a time, but rather as a…

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  • The Untold LTV:CAC Story

    Growth and product leaders aim to hit the holy grail metric that is lifetime value (LTV) to customer acquisition cost (CAC) of 3.0+ because this is the standard for a healthy business according to investors and venture capitalists (VC). While you are right that the LTV:CAC ratio is a strong indicator of business health, this focus overlooks…

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