In this episode of Growth@Scale, Matt sits down with mobile gaming aficionado Moshi Blum. From his experience leading teams at mobile companies like  Viber and Adjust to his current position as Chief Marketing Officer at the mobile gaming company Beach Bum, Moshi shares how his team at Beach Bum is integrating AI to enhance user acquisition, streamline creative workflows, and how to extract meaningful, actionable insights from user data. 

Key takeaways:

1️⃣ AI-driven creativity at scale:
Learn how to use AI to generate compelling ads and even create Spotify-worthy music tracks to stand out in a competitive market.

2️⃣ Data insights from user feedback:
Discover how AI tools help analyze app reviews to uncover user needs and craft data-informed strategies that drive growth.

3️⃣ The future of marketing with AI:
Find out why adopting AI now is critical for staying competitive by empowering small teams to compete with industry leaders.

 

Whether you’re a startup founder or a seasoned marketer, listen to the full episode now and discover how you can harness AI for sustained growth.

🎧 Tune in now on Apple Podcasts or Spotify. Or read the transcript here.

 

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • MAVAN infographic titled “Relying on SKAN Attribution Alone Can Hide Your Highest-Value Users.” A short white revenue bar remains below a horizontal “$20 tracked cap,” while three much taller gray outlined bars extend above it. A coral “Hidden” bracket marks the untracked value, illustrating how SKAN attribution can obscure high-value users and revenue.

    How Do You Solve SKAN Attribution For Multi-Channel Apps?

    To solve SKAN attribution for multi-channel apps, fix your conversion-value and revenue configuration first, then triangulate SKAN with incrementality testing and one internal source of truth — so every channel gets measured against the same number.

    Read More
  • MAVAN featured graphic explaining why web shops can be a major growth lever for mobile games. Two smartphone checkout screens compare an app-store purchase with a branded web-store purchase. The app-store checkout shows a $100 premium serum purchase reduced to $70 after a 30% platform fee, illustrated by a coral-red “–30%” tag and money flowing away from the phone. A coral arrow labeled “own it” points toward the web-store checkout, where the full $100 purchase is retained and a “+first-party data” tag highlights ownership of the customer profile, purchase history, and marketing access. White headline reads, “Web shops can be a real growth lever,” above the comparison on a dark navy-to-black background with subtle coral data lines and the MAVAN logo.

    Are Mobile Game Web Shops A Growth Lever In 2026?

    After Apple’s IDFA changes, mobile game studios grow by launching a web shop — a game-branded web store they own. It reclaims the 15 to 30 percent that app stores take on every purchase and rebuilds the first-party player data that makes user acquisition work again.

    Read More
  • MAVAN featured graphic on a deep navy-to-black background with faint coral-red circuit lines, hexagons, and light streaks fanning out along both edges. A bold white Plus Jakarta Sans headline reads 'HOW DO YOU AVOID THE BAD FIRST GROWTH HIRE TRAP?' with the word 'TRAP' in coral red and underlined. On the left, a single white human-silhouette icon stands alone beneath the label 'One Hire.' A curved coral-red arrow points from the figure to the right, toward four white-outlined circles arranged in a diamond — 'Acquisition' at top, 'Creative' at right, 'Data' at bottom, and 'Lifecycle' at left — connected by coral-red dashed lines with a coral-red warning triangle at the center, beneath the label 'Hired Into An Unprepared System.' A white caption across the bottom reads 'The problem is rarely the person — it's the system they inherit.' The graphic contrasts a lone new hire against a disconnected growth function, illustrating that a first growth hire fails when dropped into an unprepared system rather than because of the person.

    How Do You Avoid Hiring A Bad First Growth Hire?

    Most first growth hires fail because the person is dropped into a company with no working system to sharpen, not because they lack talent. The fix is to build the system first — document what already drives growth, or embed a growth pod to turn scrappy channels into a coordinated system with a 90-day playbook — then make your senior hire, so they inherit a working machine instead of a blank page.

    Read More
View More