After Apple’s IDFA changes, mobile game studios grow by launching a web shop — a game-branded web store they own. It reclaims the 15 to 30 percent that app stores take on every purchase and rebuilds the first-party player data that makes user acquisition work again.
Most first growth hires fail because the person is dropped into a company with no working system to sharpen, not because they lack talent. The fix is to build the system first — document what already drives growth, or embed a growth pod to turn scrappy channels into a coordinated system with a 90-day playbook — then make your senior hire, so they inherit a working machine instead of a blank page.
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