How Do You Avoid Hiring A Bad First Growth Hire?
Most first growth hires fail because the person is dropped into a company with no working system to sharpen, not because they lack talent. The fix is to build the system first — document what already drives growth, or embed a growth pod to turn scrappy channels into a coordinated system with a 90-day playbook — then make your senior hire, so they inherit a working machine instead of a blank page.
