Author: Casey Rock

Acquisition | Growth | Strategy

What Can B2B SaaS Learn About CAC, Attribution, And The First Growth Hire (From Mobile Gaming)?
ByCasey Rock May 4, 2026May 14, 2026

Mobile gaming teams have operated with granular attribution, segmented CAC, and whale-tier bidding for over a decade. B2B SaaS companies adopting the same three disciplines see clearer unit economics, faster optimization, and fewer wasted first growth hires.

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Growth | Strategy

How Do You Build a Real A/B Testing Framework for B2B SaaS?
ByCasey Rock April 28, 2026May 14, 2026

A functioning B2B SaaS experimentation program is built around paid creative testing and landing page optimization. Even with long sales cycles, you can know if an experiment is heading in the right direction within two weeks — as long as you track from first touch all the way through to closed contract.

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