8fig

Fintech offering capital to B2B eCommerce sellers

B2B
SaaS
FinTech

8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.

Services

design_services
CRO
design_services
Growth Strategy
design_services
Brand Strategy
paid
Paid Media
tips_and_updates
Strategy
design_services
Organic Media

Approach:

  • Identified top growth channel opportunities across paid and organic through competitive research and channel analysis
  • Developed conversion-optimized landing pages that mapped to target audience personas 
  • MAVAN was brought on to lead paid acquisition strategy and execution as well as advise across brand, content, creative, funnel efficiency, tracking, and analytics 

Key performance metrics:

  • Decreased CPL by 65%
  • 4x increase in paid advertising channels
  • 20x increase in conversion experimentation

Impact:

  • Built out 8fig’s performance marketing engine, enabling them to scale and acting as a catalyst that fueled their viral growth loops
  • Proved that paid search was a viable acquisition strategy with room to scale by making it cost competitive with paid social (which ran contrary to prior experience by the company)
  • Drove significant increase in volume of qualified leads into the funnel at a cost of under 50% of expectation

Results

65
%
Decreased CPL
4
x
Increase in paid advertising channels
20
%
Increase in conversion experimentation