8fig
Lead Flow
Fintech offering capital to B2B eCommerce sellers
8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.
Strategy
Paid Media
Organic
CRO
Key Performance Metrics
65%
Decrease in CPL
4x
Increase in paid channels
20%
Increase in conversion experimentation
What we did:
- Identified top growth channel opportunities across paid and organic through competitive research and channel analysis
- Developed conversion-optimized landing pages that mapped to target audience personas
- MAVAN was brought on to lead paid acquisition strategy and execution as well as advise across brand, content, creative, funnel efficiency, tracking, and analytics
Impact:
- Built out 8fig’s performance marketing engine, enabling them to scale and acting as a catalyst that fueled their viral growth loops
- Proved that paid search was a viable acquisition strategy with room to scale by making it cost competitive with paid social (which ran contrary to prior experience by the company)
- Drove significant increase in volume of qualified leads into the funnel at a cost of under 50% of expectation
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