8fig

Lead Flow

Fintech offering capital to B2B eCommerce sellers

8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.

Strategy

Paid Media

Organic

CRO

Key Performance Metrics

65%

Decrease in CPL

4x

Increase in paid channels

20%

Increase in conversion experimentation

What we did:

Identified top growth channel opportunities across paid and organic through competitive research and channel analysis
Developed conversion-optimized landing pages that mapped to target audience personas
MAVAN was brought on to lead paid acquisition strategy and execution as well as advise across brand, content, creative, funnel efficiency, tracking, and analytics

Impact:

Built out 8fig’s performance marketing engine, enabling them to scale and acting as a catalyst that fueled their viral growth loops
Proved that paid search was a viable acquisition strategy with room to scale by making it cost competitive with paid social (which ran contrary to prior experience by the company)
Drove significant increase in volume of qualified leads into the funnel at a cost of under 50% of expectation