Arcadia

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The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.

Services

mail
Email Marketing
tips_and_updates
Strategy
design_services
CRM

Problem

Arcadia lead chase program that didn’t target segmented customers and was limited in content + optimization. They also didn’t have a re-engagement program, meaning that if someone didn’t engage within 5 emails, they would not receive follow up activations.


Approach

  • Identification and clean up of segmentation, creating top level recommendations for data structures.
  • Optimization, lead chase cohorts to different users, and developing advocacy and referral programs.
  • Throughout the course of 1 year, an entire lifecycle program was developed and optimized to maximize results.

Results

47%
%
Open Rate
60
%
Engagement
38
%
Attributed Revenue