The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
Problem
Arcadia lead chase program that didn’t target segmented customers and was limited in content + optimization. They also didn’t have a re-engagement program, meaning that if someone didn’t engage within 5 emails, they would not receive follow up activations.
Approach