We focused on how do we communicate the value of EvolvH to a customer base that shows extremely strong retention and repeat purchases. EvolvH are pioneers in clean hair care; since 2009 (before Clean Beauty was even a term) they’ve delivered biology-driven, science-based, high-performance products using natural and organic ingredients—for transformative visible results in all hair types.
EvolvH was using a standard Shopify template, using standard stock images of products and people.
We saw an opportunity to communicate their strongest value propositions and social validation in new designs.
These were two separate tests but they focused on the following