EvolvH
Customer Personalization
Understanding users’ affinity to the brand yielded huge results.
We focused on how do we communicate the value of EvolvH to a customer base that shows extremely strong retention and repeat purchases. EvolvH are pioneers in clean hair care; since 2009 (before Clean Beauty was even a term) they’ve delivered biology-driven, science-based, high-performance products using natural and organic ingredients—for transformative visible results in all hair types.
Web
Strategy
CRO
Key Performance Metrics
16%
Conversions
14%
Attributed Revenue
What we did:
- EvolvH was using a standard Shopify template, using standard stock images of products and people.
- We saw an opportunity to communicate their strongest value propositions and social validation in new designs.
Impact:
- These were two separate tests but they focused on the following
- Communicate the value of the product by focusing on the problem being solved i.e: “Manage Your Curls”
- Create social validation with UGC content that was working in other channels (TikTok, Instagram)
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