EvolvH Case Study: 16% Higher Conversions
Customer Personalization
Understanding users’ affinity to the brand yielded huge results.
We focused on how do we communicate the value of EvolvH to a customer base that shows extremely strong retention and repeat purchases. EvolvH are pioneers in clean hair care; since 2009 (before Clean Beauty was even a term) they’ve delivered biology-driven, science-based, high-performance products using natural and organic ingredients—for transformative visible results in all hair types.
CRO
Strategy
Key Performance Metrics
16%
Conversions
14%
Attributed Revenue
What we did:
- Audited EvolvH’s standard Shopify experience to identify gaps in product messaging, personalization, and social proof.
- Developed benefit-led creative that clearly connected products to customer needs, including messaging such as “Manage Your Curls.”
- Integrated high-performing user-generated content from TikTok and Instagram into the website experience.
- Designed and ran two CRO tests focused on stronger value propositions and authentic customer validation.
Impact:
- Increased conversions by 16%.
- Increased attributed revenue by 14%.
- Created a more persuasive shopping experience centered on customer problems, product benefits, and authentic social proof.
- Demonstrated that proven social content and clearer value messaging could improve ecommerce performance.
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