Our goal is to find friction points on your website that may be preventing large gains in conversion. Utilizing data to create an AB test is the best way to find the winning version of your website. Jack Mason is a brand of watches and fashion accessories.
Problem:
The existing product page was very long with minimal details. The imagery of the watches was very strong but lack context in the larger buying experience of luxury watches.
We understood that by reducing clutter and making information more available to users on the product page we could increase conversion rate.
Approach:
While the original page emphasized a ton of imagery, creating a very long page, the optimized page focused more on the product features and correlating imagery. These key competitive differentiators are what separates JMB from its competitors, so having them be at the forefront made sense from a strategic standpoint.