Web
CRO
Strategy
Our goal is to find friction points on your website that may be preventing large gains in conversion. Utilizing data to create an AB test is the best way to find the winning version of your website. Jack Mason is a brand of watches and fashion accessories.
Problem:
The existing product page was very long with minimal details. The imagery of the watches was very strong but lack context in the larger buying experience of luxury watches.
We understood that by reducing clutter and making information more available to users on the product page we could increase conversion rate.
Approach:
While the original page emphasized a ton of imagery, creating a very long page, the optimized page focused more on the product features and correlating imagery. These key competitive differentiators are what separates JMB from its competitors, so having them be at the forefront made sense from a strategic standpoint.
Pantaya, a premier destination for Spanish-language movies and series, was experiencing increasing competition in a competitive market. In order to compete, the company sought to improve its cost per acquisition of customers. Pantaya sought a partner that could help them assess their conversion funnel and identify opportunities to improve subscriptions for their programming.
Particle, an innovative art company in the crypto space, seeked a go-to market strategy and execution partner to help launch the company’s new product in the NFT space. Particle faced a challenge: an overheated nonfungible token (NFT) market and a complex offering, requiring an approach that appealed to both crypto and art enthusiasts.
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