Zig Zag, a leading manufacturer and distributor of rolling papers and smoking accessories, was losing organic traffic to third party distributors that were ranking higher on search results for Zig Zag’s most popular products. The company sought help strategizing and executing a plan to rank for non-branded and branded keywords that would drastically increase their organic inbound traffic and increase revenue. In addition to that we also ran A/B testing on their most popular landing pages to increase conversion rate for this new organic traffic.
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