Zig Zag

The most iconic rolling paper on earth

Tobacco
eCommerce
D2C

Zig Zag, a leading manufacturer and distributor of rolling papers and smoking accessories, was losing organic traffic to third party distributors that were ranking higher on search results for Zig Zag’s most popular products. The company sough help strategizing and executing a plan to rank for non-branded and branded keywords that would drastically increase their organic inbound traffic and increase revenue.

Services

design_services
CRO
search
SEO
design_services
Landing Pages

Approach:

  • Conducted research into traffic behavior to Zig Zag’s home page, as well other top conversion paths—identifying an optimal approach through the banner
  • Found that sales conversion performed best when customers opted into a mailing newsletter—and accordingly, designed a strategy to test out call to actions for sign-ups
  • Collaborated with Zig Zag’s internal design team to develop creatives that were input into our proprietary A/B testing environment for feasibility tests
  • Analyzed and optimized performance of A/B tests, regularly monitoring results and identifying new variables to adjust to improve conversion performance

Impact:

  • 22% increase in revenue from top performing variant offer
  • 30% increase in signups for Zig Zag’s newsletters

Results

22
%
Increase in revenue
30
%
Increase in newsletter signups