Arcadia
Reaching New Customers
An entire lifecycle program was developed and optimized to maximize results.
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
CRM
Strategy
Paid Media
Key Performance Metrics
47%
Increase in open rate
60%
Increase in engagement
38%
Attributed revenue
What we did:
- Built a launch plan within two weeks.
- Built automated email series aimed at converting historical registrants and activating new registrants developed audience segmentation to personalize communication.
- Launched registration-optimized paid media campaigns across social and search, including cold acquisition and retargeting.
- Built and A/B tested conversion-optimized landing pages over six week period to increase registrations.
- Monitored performance and provided baseline lift analysis on incrementality.
Impact:
- Shifted growth from a flat line into a hockey-stick curve and was able to come from behind to hit target registration goals.
- Registrations were acquired at an Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) greater than 3.0.
- Off of the back of this project, MAVAN was subsequently tapped to lead the forward year strategic planning cycle, where we delivered a full growth plan to unlock scale through new marketing strategies and product features.
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