Arcadia Case Study: 60% Higher Lifecycle Engagement
Reaching New Customers
An entire lifecycle program was developed and optimized to maximize results.
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
Lifecycle
Strategy
Key Performance Metrics
47%
Increase in open rate
60%
Increase in engagement
38%
Attributed revenue
What we did:
- Built and optimized an end-to-end lifecycle marketing program for Arcadia.
- Developed education-led messaging to help consumers understand clean technology and its benefits.
- Improved audience segmentation and communication across the customer journey.
- Continuously refined messaging and campaign strategy using engagement and revenue performance data.
Impact:
- Increased email open rates by 47%.
- Increased lifecycle engagement by 60%.
- Drove a program to which 38% of revenue was attributed.
- Established a scalable lifecycle foundation to help Arcadia capture more of the growing clean-tech market.
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