Jack Mason
Increase Conversion
We updated their product page to leverage similar imagery from the original but add valuable context.
Our goal is to find friction points on your website that may be preventing large gains in conversion. Utilizing data to create an AB test is the best way to find the winning version of your website. Jack Mason is a brand of watches and fashion accessories.
Web
Strategy
CRO
Key Performance Metrics
21%
Increase in conversions
23%
Attributed Revenue
30%
Add to Carts
What we did:
- The existing product page was very long with minimal details. The imagery of the watches was very strong but lack context in the larger buying experience of luxury watches.
- We understood that by reducing clutter and making information more available to users on the product page we could increase conversion rate.
Impact:
Related Content
-
Arcadia
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
-
Customer.io
Customer.io, an automated messaging platform, needed help with the functionality of the email templates. The company discovered customers who built complex designed templates experienced performance and scalability issues. Customer.io sought a partner that could help them identify the problems within their HTML structure and rebuild the template’s foundation to support mass production of templates, integrating dynamic content and flexible coding.
-
NUX
Nux, a direct-to-consumer retailer of CBD products, sought help improving the organic search discovery of its website. They were a relatively new website with 0 keywords or search terms ranking in the top 3 except for their brand name. Despite having many quality blog articles and a well-designed website, the company did not rank in the top 5 SERP results for targeted keywords. Additionally, the company sought help optimizing conversions for high traffic landing pages.