We updated their product page to leverage similar imagery from the original but add valuable context.
Our goal is to find friction points on your website that may be preventing large gains in conversion. Utilizing data to create an AB test is the best way to find the winning version of your website. Jack Mason is a brand of watches and fashion accessories.
Key Performance Metrics
Increase in conversions
Add to Carts
What we did:
- The existing product page was very long with minimal details. The imagery of the watches was very strong but lack context in the larger buying experience of luxury watches.
- We understood that by reducing clutter and making information more available to users on the product page we could increase conversion rate.
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