Increase Conversion

A boutique chain for premiere women’s clothing

Mixology, a family-owned, boutique chain for premiere women’s clothing, rapidly expanded their digital footprint during the pandemic. With an uptick in traffic to their digital storefront, the company sought a partner to help them improve sale’s conversion rates of their online visits.


Key Performance Metrics


Increase in total revenue


Increase in conversion rate

What we did:

  • Conducted research into users behavior on Mixology’s home page and other, top conversion paths. We were able to identify conversion paths on the site that had unnecessary friction.
  • Leveraging our proprietary A/B testing environment, we designed and built out feasibility tests. 
  • Continued  analysis and optimizations of the  A/B frameworks, we honed in on the optimal approach to deliver against targeted results.


  • 21% increase in total revenue within the month by reducing friction to purchase 
  • 22% increase in conversion rate

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