Outgo Case Study: Ranking #1 and Reducing CPL & CAC
App Signups
Banking platform that gives truckers financial freedom and flexibility
Outgo, a fintech provider offering an all-in-one banking platform for freight carriers, sought a partner to help increase acquisitions to their newly-launched app. With a seemingly complex solution to the complicated problem of banking catered to trucking carriers, OutGo needed a creative approach that simplified their story and encouraged registration.
Acquisition
CRO
Lifecycle
SEO
Key Performance Metrics
21%
Increase in conversion
30%
Email open rate + 58% CTR
300%
Reduction CPL
200%
Decrease in Google CAC
What we did:
- Led creative concepting and value proposition testing to determine optimal storytelling approach
- Built a new paid media launch plan from the ground up, focused on improving qualified audience targeting and conversion to reduce the cost of acquisition
- Launched paid media campaigns optimized for qualified leads across social and search channels
- Developed several new cold outreach email campaigns optimized for lead generation through multivariate testing
Impact:
- MAVAN leveraged SEO to make Outgo first Google result when searching relevant terms
- By optimizing the landing page, developing performance-driven creative concepts, and revising audience targeting strategy, the MAVAN team generated more qualified leads while substantially reducing CPL and CAC
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