Acquisition Architecture That Scales: A Practical Performance Marketing Framework for Venture-Backed Teams
TLDR — 10 Growth Takeaways for Acquisition Architecture When Rising CAC Isn’t Just a Paid Media Problem It’s not uncommon for people to treat acquisition like a media problem. You might swap channels, raise bids, or cut creative. And since you’re taking action, it can feel like you’re accomplishing something. But as Sam McLellan, MAVAN’s…