Creativity, ethics, transparency, and facts in the world of ChatGPT
AI isn’t the answer for creativity, research, & SEO. You need processes, ethics, transparency, and fact checking to use ChatGPT & AI content creators.
Grist for the Creative Mill: How Data Can Drive Your Creative Production to New Heights
Finding creative concepts that perform well in campaigns is a long and often arduous task. Often it seems like there’s no end in sight, and failures come quickly and often. But remember, every large advertiser has built a robust creative engine, and this is how they run their business sustainably in a hyper-competitive marketplace where…
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