8fig

Lead flow

Fintech offering capital to B2B eCommerce sellers

8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.

StrategyPaid mediaOrganicCRO

Key Performance Metrics

65%

Decrease in CPL

4x

Increase in paid channels

20%

Increase in conversion experimentation

What we did:

  • Identified top growth channel opportunities across paid and organic through competitive research and channel analysis
  • Developed conversion-optimized landing pages that mapped to target audience personas
  • MAVAN was brought on to lead paid acquisition strategy and execution as well as advise across brand, content, creative, funnel efficiency, tracking, and analytics

Impact:

  • Built out 8fig’s performance marketing engine, enabling them to scale and acting as a catalyst that fueled their viral growth loops
  • Proved that paid search was a viable acquisition strategy with room to scale by making it cost competitive with paid social (which ran contrary to prior experience by the company)
  • Drove significant increase in volume of qualified leads into the funnel at a cost of under 50% of expectation

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