ELEVENLABS
Scaling Paid Search Globally
AI audio company expanding acquisition efficiency across borders
MAVAN partnered with ElevenLabs to rapidly and profitably scale their Search marketing efforts, transforming initial experiments into a robust and highly efficient acquisition channel across Google and Bing.
Key Performance Metrics
<12months
Payback period consistently maintained throughout scaling
20
International markets launched with positive incremental ROI
38%
Attributed revenue
What we did:
- Proven Search Strategies: Leveraged proven search campaign structures, keyword strategies, and rigorous bid management techniques to systematically scale spend and maintain efficiency.
- Global Expansion of Search: Successfully replicated core-market Search frameworks into international geographies, strategically segmenting campaigns by market opportunity and profitability.
Impact:
- Scaled Search spend from zero to high-six-figures monthly while maintaining consistent sub-12-month payback.
- Expanded Search successfully into 20+ international markets, achieving positive incremental ROI.
Related content
FIREFLIES
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
KIDSTRONG
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
WINEKEY
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.