KIDSTRONG

Creative Optimization for Conversion

Confidence-building program for kids and parents

KidStrong needed to refine their paid media efforts to increase conversion and lower lead costs. MAVAN led creative and CRO initiatives that drove meaningful improvements across performance.

Paid MediaCROCreative Strategy

Key Performance Metrics

32%

Increase in form conversion through signup flow optimizations

35%

Improvement in blended CPL

37%

Improvement in paid CPL

What we did:

  • Creative Testing: Identified top-performing, authentic content that resonated with parents.
  • Agency Oversight: Guided their paid media agency with strategic input and performance reviews.
  • Landing Page Optimization: Ran CRO tests to improve signup flows and boost conversion rates.

Impact:

  • 32% Increase in Conversions: Improved form conversion rates with optimized signup flows.
  • Authentic Creative Success: Identified top-performing content, including parent-filmed reels.
  • Cost Efficiency: Significantly reduced lead generation costs through strategic creative and process optimizations.
  • Mission-Driven Engagement: Demonstrated the impact of mission-focused messaging like "Confidence & Character."

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