Fractional Martech Implementation Specialist

Clean, reconciled tracking data clients can trust, from pixel to dashboard, handed off with a playbook their team can run.

Remote Fractional Growth & Data $75/hour
About MAVAN

We help you solve your most complex growth problems. MAVAN embeds instantly — with the talent that scaled the world's most iconic startups — to build your custom growth engine.

Most MAVAN clients come to us with tracking gaps: missing conversion events, broken CAPI setups, attribution that doesn't reconcile. This role fixes that layer for our post-PMF clients, from B2C subscription apps to fintech, so paid spend and reporting can be trusted.

About the role

Fix the tracking layer for MAVAN's clients

You'll audit existing paid tracking, design and implement it across web and mobile, build unified reporting and attribution layers, and hand off playbooks client teams can run themselves. You'll partner with performance marketing, analytics, product, and engineering to close measurement gaps.

Typical deliverables: a tracking audit with a prioritized remediation roadmap, QA-tested tagging across GTM, GA4, pixels, and SDKs, a unified reporting model in BigQuery or Snowflake, and documented attribution and reconciliation rules.

This is fractional work. You'll manage multiple client priorities at once, each with its own stack and constraints.

You will
Audit client paid tracking across Google Ads, Meta, TikTok, LinkedIn, MMPs, and server- and client-side setups
Implement and remediate tracking: pixel/CAPI, GTM (web and server), GA4, Firebase, MMP configuration, S2S integrations
Design unified reporting and attribution layers across ad platforms, analytics, MMPs, CRM, and product analytics
Configure mobile attribution and SKAN/postback setups for iOS and Android
Define event taxonomy and data layer specs for engineering and marketing
Build QA and reconciliation processes that catch drift before it hits reporting
Produce playbooks, runbooks, and training so client teams can maintain it themselves
You bring
3+ years hands-on MarTech/analytics implementation, focused on paid tracking and attribution across web and mobile
Deep experience with GTM (web and server), GA4, Firebase, and ad platform tracking
Experience with MMPs and mobile attribution (AppsFlyer, Adjust, Branch, Singular) and SKAN
Strong SQL and hands-on experience with BigQuery or Snowflake, plus Looker or Looker Studio
Comfortable producing engineering-ready event taxonomies and data layer specs
Clear communicator who can write audit findings, SOWs, and technical docs for clients
Nice to have

Not required. These would put a candidate ahead.

Experience working in a fractional or agency model
Equal opportunity

MAVAN is an equal opportunity employer. We do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or any other characteristic protected by applicable law.

Fractional Martech Implementation Specialist
Remote
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