Add a little gaming to your growth machine: discussing gaming marketing at scale with Dan Barnes on Growth@Scale

This week’s episode of Growth@Scale features Dan Barnes, an accomplished gaming executive with a decade of experience in the mobile gaming industry. Dan has held key roles at companies like Network, Natural Motion, Zynga, and Machine Zone, driving revenue growth and developing innovative technology platforms that have collectively generated over $1 billion in enterprise value.

In this episode, Dan Barnes and host Matt Widdoes talk about the profound impact of company culture on business success, the evolution of live operations in gaming, and the application of gamification principles beyond the gaming industry. 

Key topics discussed include:

Intrinsic Motivation: Ensuring employees are self-motivated to drive insights into action.

Gamification at Core: Integrating gamification from the onset of software development.

Live Operations: Using data insights to optimize user engagement through real-time content updates.

Creative Iteration: Leveraging technology to extend the lifespan of creative marketing assets.

Ubiquitous Games: Exploring the future of gaming distribution and its integration into daily life.

This episode is full of valuable insights to help fuel your company’s growth whether you’re in gaming or any other industry. 

Tune in to the full episode here:

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