This week on Growth@Scale, Matt Widdoes sits down with Lindsey Dillon, VP of Marketing at Harness. Drawing from her experience at Harness and other successful product marketing efforts including Cash App, StubHub, and Lyft, Lindsey shares her insights on achieving product marketing success across verticals both B2B and B2C.

Key Takeaways:

  • Understand Your Audience: Research + Analysis = Product positioning success
  • Leverage Customer Feedback: Customer feedback = Better product-market fit
  • Iterate Your Approach: ‘Pod’ structure, e.g. = Faster iteration & optimized user experience
  • Lead by Example: Stewardship + empathy + hands-on leadership = Team success
  • Humanize Remote Work: Personal connection + Supportive culture = Productivity

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