Well before the pandemic and the Great Resignation, people were working remotely in various capacities around the globe. From journalists and engineers to account managers and corporate sales reps, several professions had already embraced emerging technologies to break away from the traditional office model and expand what it means to work effectively. Then, the lockdowns and sudden social distancing caused by the pandemic accelerated the adoption of remote work to nearly every field almost overnight, and now, two years later, “working from home” is almost as common as working on-premise.
As businesses grow, they tend to hire more employees, expand their digital and physical footprint and have to make higher-level decisions. However, the greatest impact on the business's future success is how well it stays true to its original values, especially when it comes to social responsibility.
For 15+ years, I’ve been in the business of building and scaling startups. From nimble ventures to those that have since become some of Silicon Valley’s most notable unicorns, I’ve had a front-row seat to some of the biggest challenges these startups and enterprise companies face at every stage of the journey — and that multilayered experience has revealed the singular internal campaign that can make or break your business: growth.
Matt Widdoes is the CEO of Mavan, and has 15+ years of experience working in growth marketing, user acquisition, and business development in the technology and entertainment industries, leading teams in companies such as Red Bull, Zynga, and King.