Building your data muscle: Insights from MAVAN’s Head of Data, Rich Skinner

Building your data muscle: Insights from MAVAN’s Head of Data, Rich Skinner

ByMAVAN

In the latest Growth@Scale episode, MAVAN’s Head of Data, Rich Skinner, shares insights on building a strong data culture for informed decision-making and growth. Discover the importance of A/B testing, understanding conversion rates, and fostering a culture of continuous improvement.

Growth at Scale: Leveraging Data for Sustainable Business Growth

Growth at Scale: Leveraging Data for Sustainable Business Growth

ByMAVAN

In this episode of Growth@Scale, Rich Skinner, MAVAN’s Head of Data, delves into the critical role of data in driving sustainable business growth, sharing insights from his rich experience across leading companies. Learn about the common pitfalls in data strategies, the indispensability of experimentation, and how to cultivate a culture of testing and learning to achieve scalable success.

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