In the latest episode of Growth@Scale, Matt is joined by MAVAN Head of Data, Rich Skinner, for an enlightening talk about how building a culture of data, experimentation, and informed decision-making are fundamental for any thriving enterprise.
Key Takeaways:
- Embracing a data culture is vital for informed decisions and growth.
- Understanding conversion rates and growth levers optimizes performance.
- A/B testing: a crucial tool for revealing causality and data-driven choices.
- Best practices in A/B testing help avoid biases and ensure effective experiments.
- Cultivating a testing and learning culture is essential for continuous improvement.
Tune in now to transform your approach to data and fuel your business’s growth or read the transcript.
Remember to subscribe to Growth@Scale for expert insights every week!
Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.
Want more growth insights?
Thank you! form is submitted
[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]
Related Content
-

Why Does Startup Growth Feel Broken Even When Your Team Is Working Hard?
Startup growth breaks down when marketing, product, data, and creative teams work in silos. The fix starts with mapping your full growth chain, auditing your measurement stack, and assigning one owner to the whole system — not just the pieces. TLDR — Top Takeaways For Fixing Fragmented Startup Growth You haven’t taken a real vacation…
-

How Do You Actually Improve Your LTV:CAC Ratio?
Most teams try to improve their LTV:CAC ratio by cutting acquisition costs. But the higher-leverage fix is raising lifetime value through product changes — better activation, smarter monetization, and stronger lifecycle orchestration — then validating those changes with demand testing before committing engineering time. TLDR — 10 Critical Insights on LTV and CAC Everyone knows…
-

How Do You End Growth Arguments in Board Meetings?
A board-ready KPI scoreboard uses 12 metrics with one shared definition, one owner, one data source, and red-yellow-green thresholds tied to specific actions. It replaces competing narratives with a single shared reality that makes board meetings about decisions, not arguments. TLDR — What Do You Need to Build a Board-Ready KPI Scoreboard in 14 Days?…