On this week’s episode of Growth@Scale we go all in on brand. Matt sits down with Doug Thielen, Chief Marketing Officer, Outdoor and Lifestyle, for a talk about what it takes to build meaningful, memorable brands.
Some highlights from the episode:
Four Pillars of Successful Brands: Culture, Community, Content, and Commerce. Learn how they interconnect for brand impact.
Brand Foundation: Importance of a simple, clear foundation for internal decision-making and brand consistency.
Creative Consistency: Ensuring brand and creative alignment across all teams and channels for a unified customer experience.
Redefining Brands: Strategies for evolving established brands through curiosity and cross-team coordination.
Brand Values in Action: REI’s #OptOutside campaign highlight the impact of true brand values.
Niche Brand Experiences: The role of exclusive and memorable experiences in brand building, with examples like Red Bull.
Brand Building Advice: Practical tips for distilling brand mission, translating it internally, and aligning cross-functional strategies.
Be sure to subscribe and never miss an episode.
Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.
Want more growth insights?
Thank you! form is submitted
Related Content
-
Is This the Right Tool for the Job?
Choosing the right technology for your business goes beyond mere convenience and cost considerations. It’s about ensuring alignment with your company’s vision and long-term objectives for sustainable growth.
-
Choosing the Right Tool for the Job
“Join Matt Widdoes and Kurt Dusek as they unpack the critical role of data technology in corporate scalability. This episode of Growth@Scale offers insights on aligning tech tools with company goals and fostering strong vendor partnerships.”
-
Growth@Scale – Episode 28 – Kurt Dusek
Read the transcript from Episode 28 of Growth@Scale where Matt speaks with guest Kurt Dusek.