In the latest episode of Growth@Scale, host Matt Widdoes talks ad revenue with Jason Parmar, a monetization expert with over a decade of experience at companies like King, Microsoft, and Oath. Matt and Jason discuss the importance of ad monetization to drive sustainable growth, the benefits of hybrid monetization models, and emerging trends in ad tech. You don’t want to miss this one!
Key Takeaways:
- Ad monetization is crucial to generating revenue through advertising, with a current trend towards automation and programmatic strategies
- We are experiencing the rise of ‘hybridization’, i.e. combining in-app purchases with ad monetization to provide consumer choice and boost user engagement
- The benefits of ad placement testing and how understanding boundary conditions is crucial for successfully integrating ads without compromising user experience
- How regulation and technological developments are influencing ad tech trends
Listen to the episode or read the transcript.
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