Lifecycle is a conversation: Exploring Lifecycle Marketing with LaToya Bowlah on Growth@Scale

In our latest episode of Growth@Scale, we’re thrilled to host LaToya Bowlah, a leader in digital transformation and lifecycle marketing. Currently leading the marketing strategy at Anthology AI, LaToya brings her extensive experience from high-profile roles at companies like Nasdaq and Bloomberg Digital. This episode dives deep into the dynamics of lifecycle marketing and its impact on scalable business growth.

Key Topics Discussed:

• Lifecycle Marketing Central: Exploring its critical role at the convergence of digital automation, content, and data science.
• Audience Understanding: The importance of deeply knowing your audience to tailor effective engagement strategies.
• Balance of Utility and Conversion: Strategies for maintaining a healthy balance between conversion efforts and providing genuine value to customers.
• Growth Models: Insights into aligning go-to-market strategies with specific business growth models.
• Tech Stack Investment: The importance of investing in technology that matches the team’s capabilities and business needs.

Listen to the full episode here.

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