What is the atomic unit of event for my product?| Eric Seufert –  General Partner, Heracles Capital | Ep. 32

Eric Seufert is an analyst and expert in mobile development, tech marketing, and data analysis. Eric is General Partner at Heracles Capital, a pre-seed stage venture capital fund investing in the future of mobile tech. Eric has also worked at notable consumer  mobile tech companies including Skype, Wooga, and Rovio Entertainment, where he was the VP of User Acquisition for the developer behind the popular Angry Birds mobile gaming franchise.

In this episode, Matt and Eric get into the details on startup topics including the dynamics and benefits of a ‘freemium’ model, strategies for launching mobile apps successfully, and where the future of mobile tech investments is headed next.

Key Takeaways:

• Why Freemium Models Work: The freemium model offers users a complete core product experience at no cost, creating a vast user base. To ensure success, founders need to provide a broad range of engaging items that drive effective monetization.
• The Data-Driven Product Launch: User acquisition extends beyond growth; it’s a critical tool for product testing. By leveraging real user data, startups can iterate and improve their offerings efficiently.
• The Future of Mobile Tech: Looking ahead to the future of mobile tech and what’s on the horizon for mobile tech marketing
• Building a Successful Team: A founding team with a proven track record in the mobile space and expertise in monetization and user experience is crucial. Such a team can navigate the complexities of the mobile tech industry effectively.
• Leveraging Iterative Product Development: For successful user engagement and retention during an app launch, founders should rely on methodical, data-driven iterations rather than viral bursts