This week on Growth@Scale, Matt Widdoes sits down with Brendan Bilko, brand-building expert and the creative mind behind product development studio Robin. Brendan shares his journey from co-founding the creative agency Mayday to his time with Beta Work Studios and Elysian Park Ventures. With an extensive background in startup and SaaS branding as well as creative agency work, Brendan and Matt also discuss effective branding strategies and how to create an authentic, sustainable brand that stands out.
Key Takeaways:
- Never Chase Competitors: Focus on your brand’s unique value
- Authenticity is Key: Foster trust and loyalty through genuine messaging
- Consistency Matters: Ensure your audience easily recognizes your brand
- Simplicity Wins: Simple, clear branding leads to better engagement
- Have a Brand Champion: Dedicate someone to maintain and enforce brand standards
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