Episode 18 – Create a Winning Sales Strategy – Kevin Kinnison, Sales Expert, Client Partner Lead, Adjust
In this episode of Growth@Scale, Matt sits down with enterprise sales and customer success expert Kevin Kinnison to explore how the sales funnel fits into the larger context of growing your business. 📈
Listen to the whole episode and get insights on:
Early-Stage Fundamentals
- Know and understand your infrastructure from the jump
- Think ahead: Always record and document everything for historical context
- Focus on CRM and tracking to know where you’re at
🔍 Finding the Right Hire
- What to keep in mind when searching for a highly-adaptable, relationship and team-oriented salesperson to join your team
- How to zero in on the right candidate who can meet you where you are today and align with your needs tomorrow
🔑 Keys to a Successful Sales Strategy
- Sales success requires a holistic approach from the whole team… it’s not only about sales
- Mutual Motivation + Quality Relationships = Sales Success
- Networking matters Get to know your industry and the people in it)
Be sure to subscribe wherever you get your podcasts now, and don’t forget to leave a review on Apple or Spotify to let us know what you think and tell us your early-stage sales story. Download the podcast now or read the transcript.
Growth@Scale Episode 17 – Adam Lovallo – “Growth” Sounds Cooler
The latest episode of Growth@Scale is live and ready for your ears! On this week’s episode, growth marketing expert and MAU founder Adam Lovallo joins Matt Widdoes for a thrilling talk about all things growth.
Here's a snapshot of what's covered:
Founding and Selling Companies: Adam delves into his experiences with creating and selling businesses, highlighting key strategies and lessons.
Audio and Connected TV Advertising: He provides insights into audio advertising avenues, stressing the importance of direct response tracking in these platforms.
Changes in Data Tracking: The discussion pivots to how evolving data tracking technologies affect digital marketing strategies.
Hiring for Growth: Useful advice is given on hiring for early-stage companies, recommending a strategic approach.
Marketing and Funnel Optimization: The episode emphasizes understanding customer acquisition economics and optimizing marketing funnels for better results.
Listen at the link below or read the transcript here and be sure to subscribe to never miss an episode.