The latest episode of Growth@Scale is live and ready for your ears! On this week’s episode, growth marketing expert and MAU founder Adam Lovallo joins Matt Widdoes for a thrilling talk about all things growth.
Here’s a snapshot of what’s covered:
Founding and Selling Companies: Adam delves into his experiences with creating and selling businesses, highlighting key strategies and lessons.
Audio and Connected TV Advertising: He provides insights into audio advertising avenues, stressing the importance of direct response tracking in these platforms.
Changes in Data Tracking: The discussion pivots to how evolving data tracking technologies affect digital marketing strategies.
Hiring for Growth: Useful advice is given on hiring for early-stage companies, recommending a strategic approach.
Marketing and Funnel Optimization: The episode emphasizes understanding customer acquisition economics and optimizing marketing funnels for better results.
Listen at the link below or read the transcript here and be sure to subscribe to never miss an episode.
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