Episode 15 – Add some Tech knowledge to your C-suite – Todd Larsen– Founder & CTO, Tech Leaders
On this week’s episode of Growth@Scale, host Matt Widdoes sits down with Tech Leaders Founder and CTO Todd Larsen for a discussion about when and why it’s time for a company to make their first technical hire.
Some Key takeaways from the episode:
Starting a Company vs. Joining a Larger Organization
Emphasize solving the core problem first.
Avoid overbuilding and unnecessary complexities.
Scaling Challenges for Leaders
Tackling loss of contextual knowledge as companies grow.
Importance of nurturing early employees to retain knowledge.
Hiring Technical Leaders and CTOs
Look beyond technical prowess; value people skills and team inspiration.
Assess the balance between innovation and process management.
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Brand is who you are, what you believe, and how you show up – Doug Thielen– Chief Marketing Officer, Outdoor and Lifestyle
On this week’s episode of Growth@Scale we go all in on brand. Matt sits down with Doug Thielen, Chief Marketing Officer, Outdoor and Lifestyle, for a talk about what it takes to build meaningful, memorable brands.
Some highlights from the episode:
Four Pillars of Successful Brands: Culture, Community, Content, and Commerce. Learn how they interconnect for brand impact.
Brand Foundation: Importance of a simple, clear foundation for internal decision-making and brand consistency.
Creative Consistency: Ensuring brand and creative alignment across all teams and channels for a unified customer experience.
Redefining Brands: Strategies for evolving established brands through curiosity and cross-team coordination.
Brand Values in Action: REI's #OptOutside campaign highlight the impact of true brand values.
Niche Brand Experiences: The role of exclusive and memorable experiences in brand building, with examples like Red Bull.
Brand Building Advice: Practical tips for distilling brand mission, translating it internally, and aligning cross-functional strategies.
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