Mixology

A boutique chain for premiere women's clothing

eCommerce
Apparel
D2C

Mixology, a family-owned, boutique chain for premiere women's clothing, rapidly expanded their digital footprint during the pandemic. With an uptick in traffic to their digital storefront, the company sought a partner to help them improve sale’s conversion rates of their online visits.

Services

design_services
CRO
search
SEO
design_services
Landing Pages

Approach:

  • Conducted research into users behavior on Mixology’s home page and other, top conversion paths. We were able to identify conversion paths on the site that had unnecessary friction.
  • Leveraging our proprietary A/B testing environment, we designed and built out feasibility tests. 
  • Continued  analysis and optimizations of the  A/B frameworks, we honed in on the optimal approach to deliver against targeted results.

Impact:

  • 21% increase in total revenue within the month by reducing friction to purchase 
  • 22% increase in conversion rate

Results

21
%
Increase in total revenue
22
%
Increase in conversion rate