Fireflies Case Study: Scaling Search Across 31 Regions
International Acquisition Scale
Voice meeting assistant expanding paid media reach beyond the U.S.
Fireflies needed to scale paid acquisition across global markets while improving ROAS and identifying high-performing keywords and geographies. MAVAN provided strategic clarity and operational expertise.
Acquisition
Key Performance Metrics
4months
Scaled spend to six figures within a few months
1.5x
Average ROAS for non-brand campaigns
31
New global regions launched with strategic targeting
What we did:
- Geo Expansion & Testing: Identified high-performing markets like the UK, EU, APAC, and Brazil to unlock scale beyond the U.S..
- Channel & Campaign Optimization: Prioritized high-ROAS search campaigns over underperforming PMax and static/video formats.
- Keyword & Bidding Strategy: Expanded and refined non-brand keyword sets, and implemented targeted tCPA bidding to control spend.
- Impression Share Strategy: Tested upper-funnel bidding on brand terms to capture demand more efficiently over time.
Impact:
- Efficiently scaled spend to six figures in four months
- Non Brand campaigns achieved ~1.5x ROAS
- Competitor campaigns: 2 out of 5 hit 1x ROAS,
- Launched in 31 new Regions
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