Arcadia

Reaching New Customers

An entire lifecycle program was developed and optimized to maximize results.

The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.

Lifecycle

Strategy

Key Performance Metrics

47%

Increase in open rate

60%

Increase in engagement

38%

Attributed revenue

What we did:

Built a launch plan within two weeks.
Built automated email series aimed at converting historical registrants and activating new registrants developed audience segmentation to personalize communication.
Launched registration-optimized paid media campaigns across social and search, including cold acquisition and retargeting.
Built and A/B tested conversion-optimized landing pages over six week period to increase registrations.
Monitored performance and provided baseline lift analysis on incrementality.

Impact:

Shifted growth from a flat line into a hockey-stick curve and was able to come from behind to hit target registration goals.
Registrations were acquired at an Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) greater than 3.0.
Off of the back of this project, MAVAN was subsequently tapped to lead the forward year strategic planning cycle, where we delivered a full growth plan to unlock scale through new marketing strategies and product features.