ElevenLabs
Scaling Paid Search Globally
AI audio company expanding acquisition efficiency across borders
MAVAN partnered with ElevenLabs to rapidly and profitably scale their Search marketing efforts, transforming initial experiments into a robust and highly efficient acquisition channel across Google and Bing.
Paid Media
Attribution
Creative Strategy
Lifecycle
Key Performance Metrics
<12months
Payback period consistently maintained throughout scaling
20+
International markets launched with positive incremental ROI
What we did:
- Proven Search Strategies: Leveraged proven search campaign structures, keyword strategies, and rigorous bid management techniques to systematically scale spend and maintain efficiency.
- Global Expansion of Search: Successfully replicated core-market Search frameworks into international geographies, strategically segmenting campaigns by market opportunity and profitability.
Impact:
- Scaled Search spend from zero to high-six-figures monthly while maintaining consistent sub-12-month payback.
- Expanded Search successfully into 20+ international markets, achieving positive incremental ROI.
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