Fireflies
International Acquisition Scale
Voice meeting assistant expanding paid media reach beyond the U.S.
Fireflies needed to scale paid acquisition across global markets while improving ROAS and identifying high-performing keywords and geographies. MAVAN provided strategic clarity and operational expertise.
Paid Media
Key Performance Metrics
4months
Scaled spend to six figures within a few months
1.5x
Average ROAS for non-brand campaigns
31
New global regions launched with strategic targeting
What we did:
- Geo Expansion & Testing: Identified high-performing markets like the UK, EU, APAC, and Brazil to unlock scale beyond the U.S..
- Channel & Campaign Optimization: Prioritized high-ROAS search campaigns over underperforming PMax and static/video formats.
- Keyword & Bidding Strategy: Expanded and refined non-brand keyword sets, and implemented targeted tCPA bidding to control spend.
- Impression Share Strategy: Tested upper-funnel bidding on brand terms to capture demand more efficiently over time.
Impact:
- Efficiently scaled spend to six figures in four months
- Non Brand campaigns achieved ~1.5x ROAS
- Competitor campaigns: 2 out of 5 hit 1x ROAS,
- Launched in 31 new Regions
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