KidStrong
Creative Optimization for Conversion
Confidence-building program for kids and parents
KidStrong needed to refine their paid media efforts to increase conversion and lower lead costs. MAVAN led creative and CRO initiatives that drove meaningful improvements across performance.
Paid Media
CRO
Creative Strategy
Key Performance Metrics
32%
Increase in form conversion through signup flow optimizations
35%
Improvement in blended CPL
37%
Improvement in paid CPL
What we did:
- Creative Testing: Identified top-performing, authentic content that resonated with parents.
- Agency Oversight: Guided their paid media agency with strategic input and performance reviews.
- Landing Page Optimization: Ran CRO tests to improve signup flows and boost conversion rates.
Impact:
- 32% Increase in Conversions: Improved form conversion rates with optimized signup flows.
- Authentic Creative Success: Identified top-performing content, including parent-filmed reels.
- Cost Efficiency: Significantly reduced lead generation costs through strategic creative and process optimizations.
- Mission-Driven Engagement: Demonstrated the impact of mission-focused messaging like “Confidence & Character.”
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KidStrong
KidStrong needed to refine their paid media efforts to increase conversion and lower lead costs. MAVAN led creative and CRO initiatives that drove meaningful improvements across performance.