WineKey
Brand Identity for a Wine Tech Launch
Modern brand for Master Sommelier’s app
WineKey, founded by Master Sommelier Ian Cauble, needed a visual and verbal identity that reflected the sophistication of wine culture and tech innovation. MAVAN brought that vision to life.
Brand Strategy
Creative Design
Key Performance Metrics
1
Iconic logomark developed
100%
Scalable design system delivered across platforms
What we did:
- Competitive Brand Research: Analyzed the landscape to position WineKey uniquely in the wine and tech space.
- Collaborative Client Discovery: Held in-depth sessions with Ian Cauble to align the brand with his vision and values.
- Iterative Design Process: Refined creative through review rounds to ensure clarity, elegance, and authenticity.
Impact:
- Recognizable Logomark: Designed an iconic “W” blended with a corkscrew, symbolizing the sommelier’s essential tool.
- Cohesive Visual Identity: Delivered a scalable design system, including logo usage, typography, and color palette.
- Brand Strategy Success: Established a clear, approachable tone of voice to engage WineKey’s audience effectively.
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