Mobile gaming teams have operated with granular attribution, segmented CAC, and whale-tier bidding for over a decade. B2B SaaS companies adopting the same three disciplines see clearer unit economics, faster optimization, and fewer wasted first growth hires.
Strategy consultancies and boutique firms run commercial due diligence on the market. Operations advisors and PE operating teams run operational due diligence on how the company works. Growth and GTM due diligence falls to specialist diligence firms, GTM boutiques, and growth operating companies like MAVAN, which test the revenue engine from inside and can stay to run the fix.
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