Growth

Growth | Measurement & Attribution

How Do You Run A 90-Day Growth Sprint That Compounds?
ByCasey Rock August 17, 2026August 17, 2026

A 90-day growth sprint is a focused quarter run in three phases. The first month diagnoses your growth system, the second rebuilds your measurement into one trusted source of truth, and the third scales only the channels the data has proven. One embedded pod can run it, too, tracked against a single scoreboard.

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Acquisition | B2B SaaS | Consumer & Ecommerce | Growth | Measurement & Attribution | Mobile Gaming

Which CAC Should You Use — Fully-Loaded, Blended, or Paid?
ByCasey Rock August 14, 2026August 14, 2026

There are three ways to measure customer acquisition cost — paid, blended, and fully-loaded. Most teams pick one per decision. MAVAN’s operators steer by fully-loaded CAC, paired with gross-margin lifetime value, because it counts every cost. Paid and blended stay useful for channel calls and external reporting, but never as the number that drives the business.

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