In the latest episode of Growth@Scale, host Matt Widdoes talks ad revenue with Jason Parmar, a monetization expert with over a decade of experience at companies like King, Microsoft, and Oath. Matt and Jason discuss the importance of ad monetization to drive sustainable growth, the benefits of hybrid monetization models, and emerging trends in ad tech. You don’t want to miss this one!
Key Takeaways:
- Ad monetization is crucial to generating revenue through advertising, with a current trend towards automation and programmatic strategies
- We are experiencing the rise of ‘hybridization’, i.e. combining in-app purchases with ad monetization to provide consumer choice and boost user engagement
- The benefits of ad placement testing and how understanding boundary conditions is crucial for successfully integrating ads without compromising user experience
- How regulation and technological developments are influencing ad tech trends
Listen to the episode or read the transcript.
Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.
Want more growth insights?
Thank you! form is submitted
Related Content
-
Disrupting Mobile Gaming: Travis Boatman’s Blueprint for Building with Innovation
What does it take to lead — not just survive — in the evolving world of mobile gaming? Travis Boatman…
-
Navigating the Future of Mobile Gaming: Insights from Travis Boatman’s Journey with Carbonated, Inc.
Key Takeaways: Innovative technologies and frameworks are transforming mobile game development, shaping a future where creativity and technology converge. Building…
-
Growth@Scale – Episode 43 – Travis Boatman – Transcript
0:00:01 – (Matt Widdoes): Welcome to another episode of Growth at Scale. I’m your host, Matt Widdows and today we…