Episode 13 – Users are always cheaper a year ago – Brian Sapp– Head of Growth, Rec Room
On the latest episode of Growth@Scale, Matt talks to Brian Sapp, a veteran in gaming growth for a chat about all things User Acquisition.
Here’s a sneak peek of what you’ll learn:
🎯 The NEW Landscape of User Acquisition
Privacy changes are shaking things up! 🛡️
Why brand, creative, and product-market fit are your new best friends. 🤝
📈 Case Study: Disney Emoji Blitz’s Revenue Revolution
How Jam City turned $40M into $100M without changing the game - just the strategy. 💸
The power of looking at ROI through a long-term lens. 🕓
🔮 The Future of UA ROI
Why the obsession with quick payback is costing you in the long run. ⏳
Embracing predictive analytics and risk-taking to convince investors. 📊
🕹️ Behind Rec Room’s Unique Model
UGC, social connections, and cross-platform magic! ✨
How mobile marketing can create a halo effect for VR and console. 🎮
Be sure to subscribe and get a new episode right to your device every week.
Episode 12 – Hire Quickly, Fire Faster – Atif Khan – VP of business, ThirdWeb
This week on Growth@Scale, Matt is joined by Atif Khan, VP of business at ThirdWeb for a chat about the art of building your sales and development teams. Atif shares his experiences on how to look for the best people to scale your business and why a flashy resume isn’t always the best reason to make key hires. Atif also shares his positive outlook for the future of Web3 and how new use cases for the technology will change the way companies can reward customers.
Key Takeaways:
🚀 Partnership Strategies for Startup Stages:
- At the early stage, prioritize problem-solving over operations.
- Founder involvement in sales: Vital until hitting $50M ARR.
- Transition from the dynamic 'hunting' phase to the consistent 'farming' phase.
💼 Building Early Sales and BD Teams:
- Choose talent with startup spirit over flashy big company resumes.
- Use the 'hire 3, fire 2' strategy to get only the best on board.
🌐 Bullish Outlook on Web3 Use Cases:
- From gaming to travel, explore the vast potential of blockchain.
- Clearing the air on market volatility: A blessing in disguise?
Actionable Steps for Founders:
🎯 Reassess your partnership strategy to match your startup's phase.
🔍 Prioritize hiring for skills, not just big names on resumes.
💰 Keep a close eye on your budget to maximize your runway.
🤝 Engage in transparent talks with your hiring team for a long-term vision.
⏳ Test talent rigorously to ensure they align with your startup's DNA.
🎧 Listen now to start off your week with insights on strategic partnerships, impactful hiring, and the game-changing world of Web3!