Change the way you think about building companies | Moshi Blum - CMO, Beach Bum | Ep. 42
In this episode of Growth@Scale, Matt sits down with mobile gaming aficionado Moshi Blum. From his experience leading teams at mobile companies like Viber and Adjust to his current position as Chief Marketing Officer at the mobile gaming company Beach Bum, Moshi shares how his team at Beach Bum is integrating AI to enhance user acquisition, streamline creative workflows, and how to extract meaningful, actionable insights from user data.
Key takeaways:
1️⃣ AI-driven creativity at scale:
Learn how to use AI to generate compelling ads and even create Spotify-worthy music tracks to stand out in a competitive market.
2️⃣ Data insights from user feedback:
Discover how AI tools help analyze app reviews to uncover user needs and craft data-informed strategies that drive growth.
3️⃣ The future of marketing with AI:
Find out why adopting AI now is critical for staying competitive by empowering small teams to compete with industry leaders.
Whether you’re a startup founder or a seasoned marketer, listen to the full episode now and discover how you can harness AI for sustained growth.
🎧 Tune in now on Apple Podcasts or Spotify. Or read the transcript here.
Build a Customer-First Product Marketing Strategy with Lindsey Dillon
Key Takeaways
- Insights for leveraging customer feedback at every stage of product development
- Strategies for aligning a diverse teams to achieve common objectives
- Techniques to foster creativity and innovation within your marketing team
Listen to Your Customer at Every Stage
An effective approach involves constant engagement with the consumer to ensure the product resonates with their needs and expectations. You should be bringing the customer with you, through the entire journey of building, launch, optimization, growth, and even sunsetting. A systematic, research-based approach will allow your marketing team to deliver a product that meets market demands and grows your customer base. Involving customers early and often ensures a better product-market fit and higher adoption rates.
Build & Optimize Your Product Funnel
Early-stage founders build and optimize better product funnels by leveraging a "pod" structure. This means assembling a diverse, cross-functional team of experts, including a product marketer, product manager, design specialist, engineer, and an analytics expert. By working closely within pods, teams can quickly iterate on product features, ensuring they meet customer needs more efficiently. Rapid iteration, quick learning, and a Minimum Viable Product (MVP) approach are also valuable ways to de-risk new product launches.
Creating a Culture of Innovation and Creativity
While you scale, focus on creating a psychologically safe environment where team members can feel comfortable expressing themselves and exploring new ideas. As a leader, maintain your own work ethos at every career stage to encourage collaboration and empower team members to take ownership and push the boundaries of what's possible. Tactics for maintaining creativity ( in both in-person and remote work environments) include:
- Sharing inspirational materials and personal context
- Creating a ‘swipe library’ of artifacts that can spark creativity
- Running workshops focused on idea generation and constructive feedback
