Scaling a company isn’t just about increasing sales or production; it’s also about evolving your marketing team to meet the changing demands of your business. In Episode 1 of Growth@Scale, Matt Widdoes and DataDome CMO Aurelie Guerrieri discuss the factors to be considered when building a marketing team that’s ready to scale.

For early-stage companies, your first marketing hire should be a head of product marketing. This person should have a keen understanding of how to position the product in the market.

As your company scales, it’s time to bring in a growth hacker – a marketing professional who can help amplify the company’s presence and open up new marketing channels. 

When you reach the next level, your marketing team should evolve to include specialists that complement existing strengths of your team. 

There’s a delicate balance to strike when hiring new leaders. If new hires supersede early team members, it may cause resentment. On the other hand, holding off hiring a CMO too soon can prevent inefficiency and potential failure. 

Ultimately, hiring should focus on what your company needs at each growth stage. You can never go wrong with finding the right person at the right time for the right job.

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • Infographic titled "The Testing Trap" explaining why most B2B SaaS A/B testing fails. Two cards at the top contrast The Problem (occasional experiments with no success criteria and no way to close the loop on nine-month sales cycles, causing signal to collapse into noise) with The Solution (build infrastructure for learning, not a one-off test, using four components every time). A highlighted callout below recommends starting with paid creative and landing pages to get signal within two weeks, noting that product testing is valuable but slow and resource-intensive. Beneath that, four interlocking puzzle pieces present The 4 Components of a Real Paid Creative Testing System: Foundation (define ICP clusters before writing a single ad), Fuel (separate your testing budget from your performance budget), Variables (define your hooks explicitly before launch), and Discipline (set a conclusion timeline before the test begins, not after).

    How Do You Build a Real A/B Testing Framework for B2B SaaS?

    A functioning B2B SaaS experimentation program is built around paid creative testing and landing page optimization. Even with long sales cycles, you can know if an experiment is heading in the right direction within two weeks — as long as you track from first touch all the way through to closed contract.

    Read More
  • A MAVAN-branded infographic on a dark navy background titled "Why Is My B2B Attribution Broken?" Two side-by-side cards identify the two primary failure modes: "The Last-Touch Trap" — your CRM credits the final touchpoint before conversion with the entire sale, defunding the channels that built the relationship; and "The Frankenstein Stack" — a measurement system built piece by piece under resource pressure whose parts don't communicate, with different funnels running different attribution models and lead sources entered inconsistently. Below a bold "How Do I Fix It?" headline, two matching cards present the remedies: "Fixing The Last-Touch Trap" recommends multi-touch attribution, distributing credit across the full sequence of touchpoints from first ad to signed contract; "Fixing The Frankenstein Stack" recommends a full-stack touchpoint audit followed by a single standardized attribution model applied consistently across every channel before any new tracking is layered on top. The MAVAN logo appears in orange at the top center.

    Why Is Your B2B SaaS Attribution Broken — and How Do You Fix It?

    Most B2B SaaS attribution stacks fail in one of two predictable patterns: relying solely on last-touch data, or being bolted together piece by piece until the parts no longer communicate. The fix starts with mapping every top- to mid-funnel touchpoint in sequence and tying that complete journey back to the moment a contract closes. TLDR…

    Read More
  • Featured image for MAVAN's B2B SaaS growth playbook article, showing MAVAN VP of Growth Sam McLellan alongside a numbered list of five growth system pillars: fix your data before you scale spend, build full-funnel attribution, track CAC at the ICP level, pair GTM motions with ICPs, and run a systematic experimentation program.

    How Do You Build a B2B SaaS Growth System That Scales Beyond Founder-Led?

    The fastest-scaling B2B SaaS companies are adopting measurement and experimentation disciplines from mobile gaming — including granular multi-touch attribution, ICP-segmented CAC tracking, and systematic creative testing. Companies that close that gap now are building compounding advantages that won’t be easy to replicate later. TLDR — The 10 Most Important B2B SaaS Growth Lessons Your board…

    Read More
View More